Servicio de Información Comunitario sobre Investigación y Desarrollo - CORDIS

User evaluation of project concept

The concepts of the PLANTS project have been demonstrated to the public through a workshop, open for 4 days during October 2004 at the Eden Project, Cornwall, UK. Evaluation of the effectiveness of this dissemination activity in communicating the aims and principles of PLANTS was carried out by a number of methods. Attraction power, a measure of the number of visitors to the workshop against the total number of visitors to the Eden Project, was calculated.

Within the workshop the route taken through the exhibits by a random sample of visitors was mapped. This visitor tracking data shows which elements of the workshop/PLANTS project attracted the most attention and how visitors interacted with the information displayed. A preliminary data set was drawn up from personal meaning mapping, a technique that charts understanding of the key workshop concepts pre and post visit.

Reported by

Eden Project
United Kingdom
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