Servicio de Información Comunitario sobre Investigación y Desarrollo - CORDIS

Businesses and resource controllers survey

The surveys of c. 50 businesses and 20 resource controllers in each area aimed to investigate the role of businesses and resource controllers in the development of integrated tourism. Resource controllers were defined as individuals, groups and agencies with ownership and/or managerial control and/or the provision of resources and infrastructure for tourism. They also had the capacity to enable or constrain the development of integrated tourism. Businesses were defined as enterprises that sought to make profit from tourism activity. The survey analysed: tourism related incomes, employment creation, investment and support; links between tourism and place; motivation, involvement, skills and strategies; practices concerning commodification and valorisation of localities; the effectiveness of tourism�s integration with other activities, resources, products and communities; the effectiveness of rural, regional and tourism policy.

Consultation Panels had an important role in identifying relevant types of businesses and resource controllers and in determining the precise form of questioning. Both surveys were theme-based and designed to facilitate qualitative assessment of underlying processes and quantitative identification of trends and relationships. The country reports allow inter-regional comparisons and provide wide-ranging information on businesses and resource controllers; analyse their perceptions of links between tourism and place, their motivation and involvement in tourism, and their commodification and valorisation of localities; determine their views on the effectiveness of integrated tourism and assess the effectiveness of rural, regional and tourism policy.

UK: The enduring popularity of Cumbria�s Lake District means that businesses interviewed in Cumbria were longer established and larger scale than in the border counties. Businesses in both regions preferred to buy from local suppliers and use local services whenever possible. Resource controllers saw themselves as focused mainly on the local area and its inhabitants or resources, with the impact on provision for tourism as a secondary benefit.

ES: Business managers and resource controllers provided an insight into the different development of IT in each area: Alta Ribagorça has an older tradition and a mature institutional framework, with a high degree of endogeneity. In the Aitana Valleys, tourism employs a very small number of people and accounts for a very low percentage local income.

IE: Businesses were predominantly small in scale and family-owned, employing local staff and local inputs, reflecting endogeneity. Networking was evident among those dependent on tourism. In both regions, resource controllers felt that better co-ordination and networking structures were required to promote IT more effectively.

GR: Emphasis was given to the profile, size and goals of enterprises in both study areas. Businesses in Evrytania are more integrated into the area�s tourism product through a wide range of activities, products and services whilst businesses in Kalavryta are starting to realise the importance of such practices. Resource controllers have important similarities in terms of origin, structure and function and increasingly acknowledge the need to manage their resources for sustainable tourism development.

FR: Most businesses are small, recently established, and family owned. Opinions about the future of tourism are varied and tentative; businesses would like more promotion of the area and more cooperation between actors. Resource controllers are very diverse, like the resources themselves. In both areas neither businesses nor resource controllers are aware of local tourism policy and all wish for more initiatives and more cooperation in the development of integrated tourism.

CZ: Both businesses and resource controllers were aware that the main attractions of these areas are the natural and cultural environments and the romantic atmosphere. In `umava Mts tourism is well developed and the National Park Authority dominates activities in the area. In Èeska Kanada tourism was considered as an important driving force for future development.

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