Community Research and Development Information Service - CORDIS

Data on consumer needs and attitudes: results

In the written interview survey questions about needs and attitudes of food allergic consumers have been addressed, including investigations on purchasing and nutritional habits, information requirements and the individual impact of food allergy on everyday life, which is given 'big' or 'very big' by 24% of respondents.

According to the data this impact turned out to be rather strong in specific food-related activities like buying food, preparing it or ingesting. Apparently consumers have little confidence in allergen information and ingredient declaration of food and food products. When reading food labels and other information of concerns about allergens more than one third (34%) of consumers in our sample feels 'rather unsure' or 'always unsure'.

Additionally 67% of surveyed subjects consider the statement 'may contain traces of..' as being 'very useful' for their purchasing decision. The relevance of broad and transparent information on allergens and allergen impact of food is reflected by ratings for 'information requirements'. List of ingredients (4.1), general allergy information (4.1), indication of allergens (4.0) and FA labelling (4.0) are reportedly of interest for the consumer.

When asked about specific information needs of concerned consumers the general allergy indication (2.3) and a complete list of ingredients (3.2) is the most frequently requested information, with the complete ingredients list being the most frequently mentioned item in the 'very much' category (41.7%).

Reported by

Institut für angewandte Verbraucherforschung IFAV
Wilhelm-Schlombs-Allee 1
50585 Köln
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