Community Research and Development Information Service - CORDIS

Effective user orientated product creation

New products and services need to be customer and user orientated in order to be successful and competitive. A German company designed VNET to help professionals in electronic publishing create customer-orientated products with effective user validation planning.
Effective user orientated product creation
It is important for RTD teams to establish a user and customer orientated approach during the product creation process. This user-orientated approach is what often determines whether or not new information products and services are successful. However, within the electronic publishing field many RTD teams continue to find a user orientated approach to product creation challenging. As a result, these professionals require better support in terms of entering this difficult process.

VNET meets this need as it is a set of effective resources that introduces and supports RTD professionals to user orientated product creation and user validation. VNET resources for best practice in user validation are available on the VNET web site ( and focus on a variety of professionals. Media designers, authors, editors, marketing experts, product managers and software developers could all benefit from VNET's resources.

VNET could be very beneficial to professionals in electronic publishing in terms of its resources and best practice information. VNET best practice puts together results from a vast array of studies and projects, such as the ELPUB 105 Usability Study. The VNET web site contains information including an overview of user validation best practice.

Furthermore, the web site's Startup guide introduces topics that should be assessed before beginning user validation planning. Professionals could use this resource to review goals and analyse their capabilities in terms of user validation. The Startup guide also helps professionals assess areas for competency development and ultimately lowers the threshold to allow smaller companies into the field.

Another part of the VNET web site is the Best Practice Handbook for user and customer-orientated design in electronic publishing. This resource has comprehensive information about methods for user validation during the product life cycle. Information includes the development, marketing, and product strategy planning in the product creation process.

The VNET web site also has a Resource Centre with commented descriptions of methods and tools and design guidelines. It contains templates, forms and checklists in order to help with the user validation planning process. There is also a Resource Finder in the web site that helps choose the most effective methods for each different project. In essence, VNET could help European products become more competitive through more effective user orientation and validation.

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