Community Research and Development Information Service - CORDIS

Advertising makes it to the big screen

Outdoor advertising has come a long way since billboards. An innovative technology is now capable of projecting live video clips on giant screens, providing a more efficient means of advertising.
Advertising makes it to the big screen
Similar to what is shown on TV, a Cypriot advertising company has developed a more efficient means for projecting live outdoor video advertising clips on giant screens. The technology uses single screens that operable through the aid of software.

There are many features that make this new technology more efficient. For example, the screens are resistant to various weather conditions, which makes them ideal for year-round outdoor use without needing to worry about costly repair due to malfunctions. The purchasing and upkeep costs are also less expensive as compared to other giant screens already on the market. They are even bullet proof in turn making then shatter proof and thus safer and more reliable to use.

Beyond these features there are additional advantages. The foremost of them being that these screens project live images which are obviously more attention grabbing than static images. Along those same lines, the screens offer a brightness quality, which makes the image clearer and more appealing to passer-bys. From the technical point of view, the screens can be controlled from a central location via the use of software. The software is tailored to the desires of the company. What this means is that an infinite number of patrons can advertise on the same screen using live clips as well as advertising messages.

The screens can be constructed in any size from 2m by 1.5m to 6m by 4.5m or larger. This technology would be useful for companies in the advertising business or companies with an advertising department as well as manufacturers of advertising equipment.
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