Community Research and Development Information Service - CORDIS

Modelling market strategies

Service consultancies and marketing companies often need to collect market data to use in commercial staff training courses. Now, an Italian organisation has developed a market model that provides innovative strategies to heighten market strategy awareness.
Modelling market strategies
The idea behind training commercial staff is essentially related to finding out what customers want and need and how they regard the products and services. Therefore, the first step is determining which is the best strategy to use in order to receive immediate customer feedback.

In testing this application, the strategy involved the use of soft data such as inquires and surveys. The next step involved training the staff according to the strategy used taking into account both the technological design and development and the mathematical and statistical models used.

A major benefit of this application is that it can be run on a user's server or in ASP (Application Service Provider). This also means that it is user-friendly especially since only basic knowledge of surfing the internet is necessary. Furthermore, the data, model and communication styles us. Since updating the data is extremely easy, the system is always cutting edge to meet the challenges of an ever-changing market.

By simulating the market in this way, the potential of affecting the actual market without losing customers is quite high, making the implementation of this application both attractive and effective.
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