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Shift2Sustain: Driving Behavioural Change in Mobility Towards Sustainability

Project description

Empowering the urban sustainability transition

The sustainable transformation of urban sectors is crucial to achieving green goals and improving the quality of life for people living in them. However, there is a lack of data on successful concepts, plans, and management solutions, all of which are key to implementing this green transition efficiently and effectively. The EU-funded Shift2Sustain project aims to develop a database containing crucial information on mobility management plans (MMPs) and measures (MMMs), their impacts, challenges, and success factors. It will accompany this database with novel assessment methods, test innovative approaches to MMM uptake and implementation, and guarantee knowledge transfer and stakeholder empowerment. These will provide policymakers with the tools and knowledge required to optimise novel MMP and MMM efforts.

Objective

Shift2Sustain aims to promote sustainable urban mobility by driving behavioural change through improved Mobility Management Plans (MMPs) and Measures (MMMs). To this aim, Shift2Sustain focuses on (1) generating a database of information on existing MMPs and MMMs to understand their impact, success factors, and challenges, (2) developing assessment methods based on environmental, economic and social KPIs, (3) testing innovative approaches to understanding MMMs uptake and implementation, using gamification, serious games and behavioural incentives, and (4) empowering stakeholders and guarantee knowledge transfer. These four aims will be achieved through comprehensive data collection on current MMPs and MMMs to identify best practices and obstacles, pilot testing in seven cities to evaluate the effectiveness of different sustainable mobility strategies, stakeholder engagement and co-creation, development of evidence-based recommendations, including digital tools and policy guidelines for urban mobility planning, and knowledge dissemination, via open-access platforms, training programs, and partnerships with local authorities.
Shift2Sustain aligns with the EU Sustainable and Smart Mobility Strategy, supporting the transition to low-carbon and energy-efficient urban transport. The project contributes to the EU Cities' Mission by integrating technical solutions with behavioural insights. Additionally, its focus on stakeholder involvement, policy alignment, and innovative transport solutions ensures that results can be widely applied across European urban contexts.

Fields of science (EuroSciVoc)

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This project's classification has been human-validated.

Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-CSA - HORIZON Coordination and Support Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-MISS-2024-CIT-01

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Coordinator

TIS PT, CONSULTORES EM TRANSPORTES, INOVACAO E SISTEMAS, SA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 606 062,50
Address
AVENIDA MARQUES DE TOMAR 35-6D
1050-153 Lisbon
Portugal

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 606 062,50

Participants (16)

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