Project description Connected and Social mediaUser InterACTION Aware Content Generation and Distribution for Next Generation Social TeleVisionACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made ‘responsive’ to users’ actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers. Show the project objective Hide the project objective ACTION-TV proposes an innovative mode of user interaction for broadcasting to relax the rigid and passive nature of present broadcasting ecosystems. It has two key aims: (i) a group of users can take part in TV shows providing a sense of immersion into the show and seamless engagement with the content; (ii) users are encouraged to use TV shows as a mean of social engagement as well as keeping them and their talents more visible across social circles. These aims will be achieved by developing an advanced digital media access and delivery platform that enables augmenting traditional audio-visual broadcastings with novel interactivity elements to encourage natural engagement with the content. Mixed-reality technologies will be developed to insert users into pre-recorded content, which will be made 'responsive' to users' actions by ingeniously using a set of auxiliary streams. Potentials of media cloud technologies will be harnessed to personalise ACTION-TV-enabled broadcast content for a group of collaborating users based on their actions. As a result, content producers, for the first time, will be able to generate creative media applications with richer content level user interactivity. Cloud-service providers will be able to monetise their infrastructure through leveraging the increased demand for strategically located in-network media processing. Participating users will be able to share personalised content with their social peers. In this way, end users will have access to more engaging personalised content as well as socialise themselves with community members having common interests. ACTION-TV supports a range of applications from an individual trying out a garment in a TV advert to a group of users interactively attending a TV talent show with the convenience of staying at home. However, ways of utilising the proposed interactivity concept are endless and only limited by the imagination of inspiring content producers. Fields of science natural sciencesbiological sciencesecologyecosystems Programme(s) FP7-ICT - Specific Programme "Cooperation": Information and communication technologies Topic(s) ICT-2013.1.6 - Connected and Social Media Call for proposal FP7-ICT-2013-10 See other projects for this call Funding Scheme CP - Collaborative project (generic) Coordinator UNIVERSITY OF SURREY EU contribution € 1 102 708,00 Address Stag Hill GU2 7XH Guildford United Kingdom See on map Region South East (England) Surrey, East and West Sussex West Surrey Activity type Higher or Secondary Education Establishments Administrative Contact Maria Sega-Buhalis (Mrs.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (5) Sort alphabetically Sort by EU Contribution Expand all Collapse all SCHWEIZERISCHE RADIO-UND FERNSEHGESELLSCHAFT ASSOCIATION Switzerland EU contribution € 176 400,00 Address GIACOMETTISTRASSE 3 3000 BERN See on map Activity type Other Administrative Contact Martin Janev (Mr.) Links Contact the organisation Opens in new window Total cost No data THE WALT DISNEY COMPANY (SWITZERLAND) GMBH Switzerland EU contribution € 460 200,00 Address HOESCHGASSE 45 8008 Zurich See on map Region Schweiz/Suisse/Svizzera Zürich Zürich Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Stephan Veen (Dr.) Links Contact the organisation Opens in new window Total cost No data HFC HUMAN-FACTORS-CONSULT GMBH Germany EU contribution € 220 400,00 Address Köpenicker Straße 325 12555 Berlin See on map Region Berlin Berlin Berlin Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Thomas Juergensohn (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV Germany EU contribution € 504 192,00 Address HANSASTRASSE 27C 80686 Munchen See on map Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Research Organisations Administrative Contact Andrea Zeumann (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data ARGELA YAZILIM VE BILISIM TEKNOLOJILERI SANAYI VE TICARET AS Türkiye EU contribution € 254 100,00 Address RESITPASA MAH KATAR CAD 4 ITU ARI TEKNOKENT IC KAPI 502/601-604 MASLAK SARIYER 34467 SARIYER ISTANBUL See on map Region İstanbul İstanbul İstanbul Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Tolga Turhan (Mr.) Links Contact the organisation Opens in new window Total cost No data