Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Informacje na temat projektu

Adapptise

Identyfikator umowy o grant: 728346

DOI 10.3030/728346

Projekt zamknięty

Data podpisania przez KE 23 Maja 2016

Data rozpoczęcia 1 Czerwca 2016

Data zakończenia 31 Sierpnia 2016

Finansowanie w ramach

• INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)

Koszt całkowity € 71 429,00

Wkład UE € 50 000,00

Koordynowany przez

ADAPPTISE LIMITED
Ireland

Cel

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative.
On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands.
Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind.
The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

Dziedzina nauki

• social sciences › economics and business › business and management › business models
• natural sciences › biological sciences › ecology › ecosystems
• engineering and technology › electrical engineering, electronic engineering, information engineering › information engineering › telecommunications › mobile phones

Program(-y)

• H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme
• H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument

Temat(-y)

• SMEInst-01-2016-2017 - Open Disruptive Innovation Scheme

Zaproszenie do składania wniosków

H2020-SMEInst-2016-2017

Zobacz inne projekty w ramach tego zaproszenia

Szczegółowe działanie

H2020-SMEINST-1-2016-2017

System finansowania

SME-1 - SME instrument phase 1

Koordynator

ADAPPTISE LIMITED

• Wkład UE netto: € 50 000,00
• Adres: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN ; T12 Cork ; Irlandia
• MŚP Organizacja określiła się jako MŚP (firma z sektora małych i średnich przedsiębiorstw) w czasie podpisania umowy o grant. Tak:
  Region
  Ireland › Eastern and Midland › Dublin
• Region: Ireland › Eastern and Midland › Dublin
• Rodzaj działalności: Private for-profit entities (excluding Higher or Secondary Education Establishments)
• Koszt całkowity: € 71 429,00