Periodic Reporting for period 1 - PRIOR (PRIOR - Making food and goods more accessible online)
Berichtszeitraum: 2017-08-01 bis 2018-01-31
In the case of mobile ordering for in-store pickup, studies in the UK show that businesses lose 21 million consumers a year due to queues which amounts to a billion euros in revenue loss (Source). In the case of online food delivery, third-party aggregators are gaining the control of the consumer experience, leaving smaller businesses and chains out of the loop. This results in a sizeable cut in these businesses’ margins and hurts their brand or ability to retain their own customers. Up until recently solutions like these were only accessible via third parties who cannibalise businesses’ margin or through very expensive custom developed solutions (ranging from hundreds of thousands to millions of euros) that are out of reach for most the industry.
THE BUSINESS OPPORTUNITY: Everything is on-demand. The digital opportunity for the food industry
Both the Food delivery and Pickup markets have high potential and room to grow with mobile pre-order expected to grow from $10 to $38 billion in 2020 and food delivery from $11 to $210 billion in the same period. The same growth is expected in the groceries industry. More and more businesses will want to meet their customers’ needs in term of immediacy and efficiency. But how can it be done at an affordable cost and still being profitable?
GAME CHANGING SOLUTION: Introducing into the market a unique ecosystem providing HORECA businesses their own ordering and payments solution, reducing operational costs and increasing ROI
We are enabling faster commerce in HORECA: Hotels, restaurants and catering. PRIOR’s on-demand platform enables businesses to offer their own branded web and mobile ordering and payments solutions. Apart from reducing operational cost, increasing sales and thus boosting profits, businesses can sell directly to their customers and grow their loyalty. Through our technology, their end customers can order for in-store pickup and/or delivery directly from these businesses while also saving time and enjoying a value-added service. PRIOR’s B2B product helps these companies with key factors of their business: saving in operational costs and staff, avoiding churn due to long queues and disintermediation resulting from selling through third-party aggregators. With more than 3.500 transactions during 2016 and sales of 13.000€, we expect to reach 7 million transactions by 2022.
In terms of technical feasibility, supporting the aforementioned customer growth was a great practical way to evaluate the technology component of the business. Launching 7 new customers resulted in almost 2 times more transactions on the platform which in turn rendered indispensable insights for the technological roadmap. Furthermore, keeping operational costs in check while increasing overall transactional volume determined the business’ potential to scale.
Customer demand and requests during this growth period were central in recognizing and improving customer acceptance. Moreover, these learnings were used to further improve the product as to add more value to customers and further differentiate it from competitors.
Financial feasibility was evaluated taking into consideration market analysis, business model and technological validation gained by acquiring new customers as well as the marketing plan. Expanding our team to execute and improve on marketing initiatives contributed in faster customer acquisition and increased revenue for existigine ones. Refining the customer acquisition model by increasing marketing efforts while optimizing costs was vital in defining the path to a sustainable growth and business model. As part of evaluating financial feasibility, new markets were also explored. Testing our acquisition model in the field and on a different market positively affected the commercial strategy and will inform further expansion initiatives.
Optimize customer onboarding to increase sales cycle speed
Fully self-serve store creation and inventory management
Fully self-serve signup and registration process
Basic inventory management for store staff
Integrating with 3rd parties to offer delivery services to customers without delivery staff
Support for product images
Internationalizing the platform to support multiple languages and currencies