Objective
I propose to study how to best use reactive operations in industries facing constant and unpredictable changes on demand and supply conditions. While there is general agreement that reactivity is beneficial when products are innovative, exhibit high sales uncertainty and have short life-cycles, few models explain the details of how to build and execute such strategies. This requires modelling flexible production processes, designing cost-effective dynamic stores and modelling the dynamics of demand, at the micro-level. In this project I will study how firms can become more reactive. First, it is important to develop richer demand models, dynamic and stochastic in nature and capable of accommodating consumer choice within the available product assortment, focusing on fashion dynamics in apparel retailing, where micro-trends will be studied. We plan collecting actual sales data from companies in the industry and constitute a Fashion Observatory that will centralize information, produce periodic reports and become a world knowledge centre for the industry. Second, we will understand how to design better dynamic store policies with building models for optimizing product assortment based on a changing set of available products, product quantities (limited to inventory availability constraints) and product prices (possibly with constraints to avoid strategic behaviour from customers) over time, focusing on the dynamic nature of the decisions. Third, we see how to build and use flexibility in production and distribution processes with special attention devoted to including operational details relevant for European manufacturers. Our results will help them leverage their closer position to the EU markets. The project will create better models for reactive operations, based on analytical work and data mining. These better models and data will open new directions for academic research and can be transferred to industry practice, especially in retail but also in manufacturing.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
ERC-2011-StG_20101124
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Host institution
31080 PAMPLONA
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.