Objective I propose to study how to best use reactive operations in industries facing constant and unpredictable changes on demand and supply conditions. While there is general agreement that reactivity is beneficial when products are innovative, exhibit high sales uncertainty and have short life-cycles, few models explain the details of how to build and execute such strategies. This requires modelling flexible production processes, designing cost-effective dynamic stores and modelling the dynamics of demand, at the micro-level. In this project I will study how firms can become more reactive. First, it is important to develop richer demand models, dynamic and stochastic in nature and capable of accommodating consumer choice within the available product assortment, focusing on fashion dynamics in apparel retailing, where micro-trends will be studied. We plan collecting actual sales data from companies in the industry and constitute a Fashion Observatory that will centralize information, produce periodic reports and become a world knowledge centre for the industry. Second, we will understand how to design better dynamic store policies with building models for optimizing product assortment based on a changing set of available products, product quantities (limited to inventory availability constraints) and product prices (possibly with constraints to avoid strategic behaviour from customers) over time, focusing on the dynamic nature of the decisions. Third, we see how to build and use flexibility in production and distribution processes with special attention devoted to including operational details relevant for European manufacturers. Our results will help them leverage their closer position to the EU markets. The project will create better models for reactive operations, based on analytical work and data mining. These better models and data will open new directions for academic research and can be transferred to industry practice, especially in retail but also in manufacturing. Fields of science natural sciencescomputer and information sciencesdata sciencedata mining Programme(s) FP7-IDEAS-ERC - Specific programme: "Ideas" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Topic(s) ERC-SG-SH1 - ERC Starting Grant - Individuals, institutions and markets Call for proposal ERC-2011-StG_20101124 See other projects for this call Funding Scheme ERC-SG - ERC Starting Grant Coordinator UNIVERSIDAD DE NAVARRA Address Campus universitario edificio central 31080 Pamplona Spain See on map Region Noreste Comunidad Foral de Navarra Navarra Activity type Higher or Secondary Education Establishments Administrative Contact Sofia Anisimova (Ms.) Principal investigator Víctor Martínez De Albéniz (Prof.) Links Contact the organisation Opens in new window Website Opens in new window EU contribution No data Beneficiaries (1) Sort alphabetically Sort by EU Contribution Expand all Collapse all UNIVERSIDAD DE NAVARRA Spain EU contribution € 947 274,00 Address Campus universitario edificio central 31080 Pamplona See on map Region Noreste Comunidad Foral de Navarra Navarra Activity type Higher or Secondary Education Establishments Administrative Contact Sofia Anisimova (Ms.) Principal investigator Víctor Martínez De Albéniz (Prof.) Links Contact the organisation Opens in new window Website Opens in new window Other funding No data
