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Content archived on 2024-06-18

Addressing Privacy Challenges in Social Media

Objective

Social media offers many benefits, helping people stay in touch, reconnecting long-lost friends and creating new friendships. However, it also raises serious challenges with respect to privacy. The value of Facebook lies not in the site itself but rather in the information held in its database. Yet few users understand the worth of their own data nor the potential risks of disclosing it. In exchange for seemingly ‘free’ services, they provide personal information to the host site and unknown third parties, which can lead to disastrous consequences including ridicule, robbery, fines and incarceration.
Although users’ right to privacy has long been protected, the rapid adoption of social media has surpassed society’s ability to effectively regulate it. Today’s users lack informed consent: they must make all-or-nothing decisions about on-line privacy regardless of context; they may not be able to opt out; and even if they do, their personal information is often available through other sources over which they have no control.
The Social Privacy project will first diagnose the problem, exploring privacy issues associated with social media at the level of the individual, the enterprise and society, and then generate effective solutions, from providing users with technical safeguards and informed consent, to establishing corporate guidelines for protecting privacy, to developing and testing recommendations for public policy. This requires a multi-disciplinary approach with social and computer science methods to gather and interpret data, combined with expertise in cyber law to create effective guidelines and technical solutions. A key outcome will be a resource website with educational material and self-testing tools for users, voluntary guidelines for industry and policy recommendations for law-makers. Social Privacy’s research will offer a more solid foundation for safeguarding on-line privacy in social media networks.

Fields of science (EuroSciVoc)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

FP7-PEOPLE-2011-IOF
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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MC-IOF - International Outgoing Fellowships (IOF)

Coordinator

THE CHANCELLOR, MASTERS AND SCHOLARS OF THE UNIVERSITY OF OXFORD
EU contribution
€ 268 555,20
Address
WELLINGTON SQUARE UNIVERSITY OFFICES
OX1 2JD Oxford
United Kingdom

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Region
South East (England) Berkshire, Buckinghamshire and Oxfordshire Oxfordshire
Activity type
Higher or Secondary Education Establishments
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Total cost

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Participants (1)

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