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Sharing Age A Sharing Approach to Promoting Science

Objective

Although the EU has been funding superb health research, the general public who stand to benefit most, are frequently unaware of the research that is conducted on their behalf. Communications are becoming more social, digital and interactive. We propose a Sharing Approach to Promoting Science (ASAPS) that sets us apart from others because we aim to engage our audience from the outset and embed them in the creation of idea and content. We will use digital technologies, social media, user-experience design, and multiplatform story telling to increase the visibility of collaborative Europe wide aging research and technology development, that has real relevance for the general public. One of the primary ways in which older adults use the internet is to educate themselves regarding their health. We will deliver a sustainable digital platform, an interactive website, a multi-lingual package of films (3 viral films, 3 shorts, a 60 minute documentary), mobile apps, events and to address the digital divide more traditional media. Our approach is innovative and our consortium comprising, aging experts, world class scientists, a European network representing 160 ageing organizations with access to 28 million people over 50, award winning media professionals including a creative communications agency, a digital design company (specialists in interaction design for social web) and an award-winning factual film production are perfectly qualified to deliver our innovative Sharing Age campaign.

Call for proposal

FP7-HEALTH-2012-INNOVATION-1
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Coordinator

THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD, OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
EU contribution
€ 420 761,86
Address
COLLEGE GREEN TRINITY COLLEGE
D02 CX56 DUBLIN 2
Ireland

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Region
Ireland Eastern and Midland Dublin
Activity type
Higher or Secondary Education Establishments
Administrative Contact
Deirdre Savage (Ms.)
Links
Total cost
No data

Participants (4)