Objective Although the EU has been funding superb health research, the general public who stand to benefit most, are frequently unaware of the research that is conducted on their behalf. Communications are becoming more social, digital and interactive. We propose a Sharing Approach to Promoting Science (ASAPS) that sets us apart from others because we aim to engage our audience from the outset and embed them in the creation of idea and content. We will use digital technologies, social media, user-experience design, and multiplatform story telling to increase the visibility of collaborative Europe wide aging research and technology development, that has real relevance for the general public. One of the primary ways in which older adults use the internet is to educate themselves regarding their health. We will deliver a sustainable digital platform, an interactive website, a multi-lingual package of films (3 viral films, 3 shorts, a 60 minute documentary), mobile apps, events and to address the digital divide more traditional media. Our approach is innovative and our consortium comprising, aging experts, world class scientists, a European network representing 160 ageing organizations with access to 28 million people over 50, award winning media professionals including a creative communications agency, a digital design company (specialists in interaction design for social web) and an award-winning factual film production are perfectly qualified to deliver our innovative Sharing Age campaign. Programme(s) FP7-HEALTH - Specific Programme "Cooperation": Health Topic(s) HEALTH.2012.4.1-4 - Communicating the benefits of European research to the general public Call for proposal FP7-HEALTH-2012-INNOVATION-1 See other projects for this call Funding Scheme CSA-CA - Coordination (or networking) actions Coordinator THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD, OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN EU contribution € 420 761,86 Address COLLEGE GREEN TRINITY COLLEGE D02 CX56 DUBLIN 2 Ireland See on map Region Ireland Eastern and Midland Dublin Activity type Higher or Secondary Education Establishments Administrative Contact Deirdre Savage (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data Participants (4) Sort alphabetically Sort by EU Contribution Expand all Collapse all RED DOG GRAPHICS LIMITED Ireland EU contribution € 107 916,99 Address Blackpitts 23 8 DUBLIN See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Mary Doherty (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data AGE PLATFORM EUROPE Belgium EU contribution € 85 780,00 Address AVENUE DE TERVUREN 168 1150 Bruxelles / Brussel See on map Region Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad Activity type Other Administrative Contact Hanan Soussi (Ms.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data BIG MOTIVE LTD Participation ended United Kingdom EU contribution € 60 541,87 Address TALBOT STREET 21 3RD FLOOR BT1 2LD BELFAST See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Sean Nelson (Mr.) Links Contact the organisation Opens in new window Total cost No data 360 PRODUCTION LIMITED United Kingdom EU contribution € 324 000,28 Address NORTHLAND ROAD 10 BT48 7JD DERRY See on map Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Administrative Contact Carlos Rodriguez (Mr.) Links Contact the organisation Opens in new window Website Opens in new window Total cost No data