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Sharing Age A Sharing Approach to Promoting Science

Objective

Although the EU has been funding superb health research, the general public who stand to benefit most, are frequently unaware of the research that is conducted on their behalf. Communications are becoming more social, digital and interactive. We propose a Sharing Approach to Promoting Science (ASAPS) that sets us apart from others because we aim to engage our audience from the outset and embed them in the creation of idea and content. We will use digital technologies, social media, user-experience design, and multiplatform story telling to increase the visibility of collaborative Europe wide aging research and technology development, that has real relevance for the general public. One of the primary ways in which older adults use the internet is to educate themselves regarding their health. We will deliver a sustainable digital platform, an interactive website, a multi-lingual package of films (3 viral films, 3 shorts, a 60 minute documentary), mobile apps, events and to address the digital divide more traditional media. Our approach is innovative and our consortium comprising, aging experts, world class scientists, a European network representing 160 ageing organizations with access to 28 million people over 50, award winning media professionals including a creative communications agency, a digital design company (specialists in interaction design for social web) and an award-winning factual film production are perfectly qualified to deliver our innovative Sharing Age campaign.

Call for proposal

FP7-HEALTH-2012-INNOVATION-1
See other projects for this call

Coordinator

THE PROVOST, FELLOWS, FOUNDATION SCHOLARS & THE OTHER MEMBERS OF BOARD, OF THE COLLEGE OF THE HOLY & UNDIVIDED TRINITY OF QUEEN ELIZABETH NEAR DUBLIN
Address
College Green Trinity College
D02 CX56 Dublin 2
Ireland
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 420 761,86
Administrative Contact
Deirdre Savage (Ms.)

Participants (4)

RED DOG GRAPHICS LIMITED
Ireland
EU contribution
€ 107 916,99
Address
Blackpitts 23
8 Dublin
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Mary Doherty (Ms.)
AGE PLATFORM EUROPE
Belgium
EU contribution
€ 85 780
Address
Avenue De Tervuren 168
1150 Bruxelles
Activity type
Other
Administrative Contact
Hanan Soussi (Ms.)
BIG MOTIVE LTD

Participation ended

United Kingdom
EU contribution
€ 60 541,87
Address
Talbot Street 21 3Rd Floor
BT1 2LD Belfast
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Sean Nelson (Mr.)
360 PRODUCTION LIMITED
United Kingdom
EU contribution
€ 324 000,28
Address
Northland Road 10
BT48 7JD Derry
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Administrative Contact
Carlos Rodriguez (Mr.)