Cel The applicant, Prof Regina Lee Blaszczyk, is the Leadership Chair in the History of Business and Society in the School of History at the University of Leeds. The aim of this CIG is to help Blaszczyk, who moved to Europe in Feb 2013, to integrate her specialized expertise in the cultural history of business into the University of Leeds, the UK, and the EU. The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transatlantic career of Austrian émigré Ernest Dichter, often called the ‘father of motivational research’, as a focal point. The research will explore connections between Europe and America starting in the Great Depression and focusing on the Cold War, providing a platform for re-examining transatlantic consumer culture. The research will seek to develop a better understanding of how American and European ideas and practices influenced business culture around the world. The knowledge and skills gained during the fellowship will help the applicant integrate into the European research community, while the publications and dissemination activities will have important implications for EU-level policy makers concerned with business competitiveness in the creative economy. Dziedzina nauki humanitieshistory and archaeologyhistorycontemporary history Program(-y) FP7-PEOPLE - Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013) Temat(-y) FP7-PEOPLE-2013-CIG - Marie-Curie Action: "Career Integration Grants" Zaproszenie do składania wniosków FP7-PEOPLE-2013-CIG Zobacz inne projekty w ramach tego zaproszenia System finansowania MC-CIG - Support for training and career development of researcher (CIG) Koordynator UNIVERSITY OF LEEDS Wkład UE € 100 000,00 Adres WOODHOUSE LANE LS2 9JT Leeds Zjednoczone Królestwo Zobacz na mapie Region Yorkshire and the Humber West Yorkshire Leeds Rodzaj działalności Higher or Secondary Education Establishments Kontakt administracyjny Benjamin Williams (Mr.) Linki Kontakt z organizacją Opens in new window Strona internetowa Opens in new window Koszt całkowity Brak danych
