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Zawartość zarchiwizowana w dniu 2024-06-18

Future Perfect: Ernest Dichter and Consumer Society in Europe and North America

Cel

The applicant, Prof Regina Lee Blaszczyk, is the Leadership Chair in the History of Business and Society in the School of History at the University of Leeds. The aim of this CIG is to help Blaszczyk, who moved to Europe in Feb 2013, to integrate her specialized expertise in the cultural history of business into the University of Leeds, the UK, and the EU. The research is built around a historical study of advertising, marketing, and design practice from the 1930s to the 1990s, using the transatlantic career of Austrian émigré Ernest Dichter, often called the ‘father of motivational research’, as a focal point. The research will explore connections between Europe and America starting in the Great Depression and focusing on the Cold War, providing a platform for re-examining transatlantic consumer culture. The research will seek to develop a better understanding of how American and European ideas and practices influenced business culture around the world. The knowledge and skills gained during the fellowship will help the applicant integrate into the European research community, while the publications and dissemination activities will have important implications for EU-level policy makers concerned with business competitiveness in the creative economy.

Dziedzina nauki (EuroSciVoc)

Program(-y)

Temat(-y)

Zaproszenie do składania wniosków

FP7-PEOPLE-2013-CIG
Zobacz inne projekty w ramach tego zaproszenia

System finansowania

MC-CIG - Support for training and career development of researcher (CIG)

Koordynator

UNIVERSITY OF LEEDS
Wkład UE
€ 100 000,00
Adres
WOODHOUSE LANE
LS2 9JT Leeds
Zjednoczone Królestwo
Region
Yorkshire and the Humber West Yorkshire Leeds
Rodzaj działalności
Higher or Secondary Education Establishments
Linki
Koszt całkowity
Brak danych