Objective
The ERC is a great success scientifically, and now wants to broaden its popular and political support. But it has a problem: Most EU citizens don’t care about some Brussels agency they never heard of. The solution is in the ERC’s mandate: frontier research. It has science – the cutting edge variety, that can capture the imagination, change the world and stimulate curiosity. We have seen the power of a fundamental science story elsewhere, and how it can focus attention on the institution behind it: the Higgs boson and CERN. It takes high scientific achievement, great story-telling, a tight focus, creative communications and a sustained effort to build a mass following in science. We believe the ERC can achieve this – to matter as the source of cool science, to students, investors, policy makers, researchers, and all citizens generally, in all 28 EU member-states and beyond. The ERC can invent science and mirror it back to society. In short, ERC = ScienceSquared.
To convey this message, the ERC = ScienceSquared campaign will promote ERC projects and grantees through a cluster of innovative, popular and high quality content packages – punchy videos, long-form ‘snowfall’ articles, tiny Tweets, augmented reality, ‘pop-up’ displays – which will be adapted to a new research theme every six months. The content packages will be used in ten science museums, 34 universities, hundreds of online media channels and many other outlets covering 37 countries. These will be sustainable communication channels, which the ERC can continue using when the contract is over, targeting key audience segments: more than 40 million people. This campaign – as ‘cool’ as the ERC itself - will stir interest in science, raise awareness of the ERC as a science power, build broader political and societal support for the ERC – and encourage grant applications from a new generation of researchers, especially in countries under-represented among ERC grantees.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.1.1. - EXCELLENT SCIENCE - European Research Council (ERC)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
CSA - Coordination and support action
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) ERC-2014-SUPPORT-1
See all projects funded under this callHost institution
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
HA6 1RG Northwood
United Kingdom
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.