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ERC = ScienceSquared

Objective

The ERC is a great success scientifically, and now wants to broaden its popular and political support. But it has a problem: Most EU citizens don’t care about some Brussels agency they never heard of. The solution is in the ERC’s mandate: frontier research. It has science – the cutting edge variety, that can capture the imagination, change the world and stimulate curiosity. We have seen the power of a fundamental science story elsewhere, and how it can focus attention on the institution behind it: the Higgs boson and CERN. It takes high scientific achievement, great story-telling, a tight focus, creative communications and a sustained effort to build a mass following in science. We believe the ERC can achieve this – to matter as the source of cool science, to students, investors, policy makers, researchers, and all citizens generally, in all 28 EU member-states and beyond. The ERC can invent science and mirror it back to society. In short, ERC = ScienceSquared.

To convey this message, the ERC = ScienceSquared campaign will promote ERC projects and grantees through a cluster of innovative, popular and high quality content packages – punchy videos, long-form ‘snowfall’ articles, tiny Tweets, augmented reality, ‘pop-up’ displays – which will be adapted to a new research theme every six months. The content packages will be used in ten science museums, 34 universities, hundreds of online media channels and many other outlets covering 37 countries. These will be sustainable communication channels, which the ERC can continue using when the contract is over, targeting key audience segments: more than 40 million people. This campaign – as ‘cool’ as the ERC itself - will stir interest in science, raise awareness of the ERC as a science power, build broader political and societal support for the ERC – and encourage grant applications from a new generation of researchers, especially in countries under-represented among ERC grantees.

Call for proposal

ERC-2014-SUPPORT-1
See other projects for this call

Funding Scheme

CSA - Coordination and support action

Host institution

SCIENCE BUSINESS PUBLISHING LIMITED
Address
Northwood Way 166
HA6 1RG Northwood
United Kingdom
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 493 534

Beneficiaries (8)

SCIENCE BUSINESS PUBLISHING LIMITED
United Kingdom
EU contribution
€ 493 534
Address
Northwood Way 166
HA6 1RG Northwood
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EVRO-SREDOZEMSKA UNIVERZA
Slovenia
EU contribution
€ 43 875
Address
Kidricevo Nabrezje 2
6330 Piran
Activity type
Higher or Secondary Education Establishments
CIENCIA VIVA-AGENCIA NACIONAL PARA A CULTURA CIENTIFICA E TECNOLOGICA
Portugal
EU contribution
€ 52 187,50
Address
Parque Das Nações, Alameda Dos Oceanos Lote 2.10.01
1990-223 Lisboa
Activity type
Other
CROWDHELIX LIMITED
United Kingdom
EU contribution
€ 68 125
Address
85 Great Portland Street
W1W 7LT London
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
ASSOCIATION EUROPEENNE DES EXPOSITIONS SCIENTIFIQUES TECHNIQUES ET INDUSTRIELLES
Belgium
EU contribution
€ 234 375
Address
Avenue Louise 89 7Eme Etage
1050 Bruxelles
Activity type
Other
UNIVERSITY COLLEGE CORK - NATIONAL UNIVERSITY OF IRELAND, CORK
Ireland
EU contribution
€ 28 500
Address
Western Road
T12 YN60 Cork
Activity type
Higher or Secondary Education Establishments
EIRMA EUROPE AISBL
Belgium
EU contribution
€ 10 350
Address
Rue De La Loi 81A
1040 Bruxelles
Activity type
Other
SVEUCILISTE U ZAGREBU MEDICINSKI FAKULTET
Croatia
EU contribution
€ 27 812,50
Address
Salata 3
10 000 Zagreb
Activity type
Higher or Secondary Education Establishments