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Feasibility study for an innovative “Regenerative Atmosphere Packaging” for fresh chicken

Objective

Packaging has improved the safety and quality of poultry products. Currently, MAP (Modified Atmosphere Packaging) is the
most widely used packaging system. MAP seals fresh produce in a tray with a controlled atmosphere that contains gases
that slow the degradation of the product.

SCIENCEPACK has designed and developed an innovative “Regenerative Atmosphere Packing” (RAP) that offers an
effective alternative to the conventional MAP system. The key to this innovation is that, thanks to a specific tray design and
active coating (AC), CO2 is slowly released from the packaging. This allows the tray to regenerate the product preserving.
FRESHRAP’s represents a huge opportunity for our company (SCIENCEPACK) to commercialise an innovative solution that
will increase the shelf life, quality and the safety of fresh chicken parts. This offers us the opportunity to launch a new
product on to the large and growing packaging tray market.

FRESHRAP will promote the efficient use of resources and reduce food waste by extending 1-1.5 days the shelf-life of fresh
chicken, and removing the need to dispose of opened, in-date chicken trays. 60% of Europeans throw away opened chicken
meat, causing approximately 360,000 tonnes of waste per year in Europe. We offer the possibility to end this waste.
FRESHRAP will also help to ensure that food remains safe to eat for longer, reducing the number of customers suffering
from food contamination (Campylobacter).

Finally, FRESHRAP will also support packaging companies by reducing the high capital and operational costs of MAP
packaging.

Initial market projections suggest that FRESHRAP will achieve sales of 5 million units in the first year of commercialisation,
growing to 30 million by 2022, earning profits of over 2M€ and a ROI on project investment of 94%.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SMEInst-2014-2015

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Coordinator

SCIENCEPACK INNOVATIVE SOLUTIONS SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
CALLE ALBERT EINSTEIN NUM 5
46980 PATERNA VALENCIA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Valencia/València
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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