Objective Packaging has improved the safety and quality of poultry products. Currently, MAP (Modified Atmosphere Packaging) is themost widely used packaging system. MAP seals fresh produce in a tray with a controlled atmosphere that contains gasesthat slow the degradation of the product.SCIENCEPACK has designed and developed an innovative “Regenerative Atmosphere Packing” (RAP) that offers aneffective alternative to the conventional MAP system. The key to this innovation is that, thanks to a specific tray design andactive coating (AC), CO2 is slowly released from the packaging. This allows the tray to regenerate the product preserving.FRESHRAP’s represents a huge opportunity for our company (SCIENCEPACK) to commercialise an innovative solution thatwill increase the shelf life, quality and the safety of fresh chicken parts. This offers us the opportunity to launch a newproduct on to the large and growing packaging tray market.FRESHRAP will promote the efficient use of resources and reduce food waste by extending 1-1.5 days the shelf-life of freshchicken, and removing the need to dispose of opened, in-date chicken trays. 60% of Europeans throw away opened chickenmeat, causing approximately 360,000 tonnes of waste per year in Europe. We offer the possibility to end this waste.FRESHRAP will also help to ensure that food remains safe to eat for longer, reducing the number of customers sufferingfrom food contamination (Campylobacter).Finally, FRESHRAP will also support packaging companies by reducing the high capital and operational costs of MAPpackaging.Initial market projections suggest that FRESHRAP will achieve sales of 5 million units in the first year of commercialisation,growing to 30 million by 2022, earning profits of over 2M€ and a ROI on project investment of 94%. Fields of science social scienceseconomics and businessbusiness and managementbusiness modelsengineering and technologyother engineering and technologiesfood technologyfood safetyengineering and technologymaterials engineeringcoating and films Programme(s) H2020-EU.3.2. - SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy Main Programme H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument Topic(s) SFS-08-2015-1 - Resource-efficient eco-innovative food production and processing Call for proposal H2020-SMEInst-2014-2015 See other projects for this call Sub call H2020-SMEINST-1-2015 Funding Scheme SME-1 - SME instrument phase 1 Coordinator SCIENCEPACK INNOVATIVE SOLUTIONS SL Net EU contribution € 50 000,00 Address Calle albert einstein num 5 46980 Paterna valencia Spain See on map Region Este Comunitat Valenciana Valencia/València Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Other funding € 21 429,00