Objective
Flexion Mobile’s Gamesmondo project targets the Android segment of the mobile games market, forecast to exceed €35
billion per annum by 2017. The project, currently in TRL 6, is a major part of Flexion’s long-term strategy to build an open
and fair market for Android games.
The Android operating system is open. Hundreds of potential distribution channels exist and new entrants want to get
involved in games distribution. In practice Android is currently dominated by one store. This is due to Google’s dominant
position and freemium games’ dependency on features provided by the distribution channel. Supporting multiple channels
means developers need to create and maintain multiple builds and relationships.
In today’s market:
• Developers are locked in to Google Play which is overcrowded, with limited discovery forcing them to spend heavily on
advertising
• Remaining distribution channels suffer due to a lack of content
• Developers’ payment monetisation is limited to what Google’s payments can support
• Non-Google distribution channels are effectively locked out of the market
An open market, where developers can distribute games in any channel (including Google Play) would drive overall industry
growth and reduce issues for developers. Gamesmondo combines enabling technology, commercial relationships,
monetisation and service management to create an aggregated network of games, distribution channels and users. This
overcomes fragmentation and opens up the market without opportunity cost. Developers get routes to users otherwise
unreachable. Distribution channels get access to games and revenue otherwise unavailable and new players can enter the
market.
Gamesmondo will define a new set of tools, rules and methods for both developers and end users, whilst building a versatile
foundation for benefiting from a growing market and successfully shrinking inequality by Google Play.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciencescomputer and information sciencessoftwaresoftware applicationssystem softwareoperating systems
- natural sciencesbiological sciencesecologyecosystems
- social scienceseconomics and businessbusiness and managementemployment
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback.
You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Call for proposal
(opens in new window) H2020-SMEInst-2014-2015
See other projects for this callSub call
H2020-SMEINST-2-2015
Funding Scheme
SME-2 - SME instrument phase 2Coordinator
W8 5HD LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.