Objective
Flexion Mobile’s Gamesmondo project targets the Android segment of the mobile games market, forecast to exceed €35
billion per annum by 2017. The project, currently in TRL 6, is a major part of Flexion’s long-term strategy to build an open
and fair market for Android games.
The Android operating system is open. Hundreds of potential distribution channels exist and new entrants want to get
involved in games distribution. In practice Android is currently dominated by one store. This is due to Google’s dominant
position and freemium games’ dependency on features provided by the distribution channel. Supporting multiple channels
means developers need to create and maintain multiple builds and relationships.
In today’s market:
• Developers are locked in to Google Play which is overcrowded, with limited discovery forcing them to spend heavily on
advertising
• Remaining distribution channels suffer due to a lack of content
• Developers’ payment monetisation is limited to what Google’s payments can support
• Non-Google distribution channels are effectively locked out of the market
An open market, where developers can distribute games in any channel (including Google Play) would drive overall industry
growth and reduce issues for developers. Gamesmondo combines enabling technology, commercial relationships,
monetisation and service management to create an aggregated network of games, distribution channels and users. This
overcomes fragmentation and opens up the market without opportunity cost. Developers get routes to users otherwise
unreachable. Distribution channels get access to games and revenue otherwise unavailable and new players can enter the
market.
Gamesmondo will define a new set of tools, rules and methods for both developers and end users, whilst building a versatile
foundation for benefiting from a growing market and successfully shrinking inequality by Google Play.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.
- natural sciences computer and information sciences software software applications system software operating systems
- social sciences economics and business business and management employment
You need to log in or register to use this function
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
See all projects funded under this programme -
H2020-EU.2.3.1. - Mainstreaming SME support, especially through a dedicated instrument
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
SME-2 - SME instrument phase 2
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-SMEInst-2014-2015
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
W8 5HD LONDON
United Kingdom
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.