Objetivo The global advertising industry is a highly competitive business and the European market represents almost one quarter of the world’s estimated global ad-spend. Despite Europe’s global market share, the pressures experienced by the SME European media advertising sector are considerable, particularly for those marketing paper billboards using toxic ink and glue waste. These pressures, including international competition, industry consolidation and increasing incorporation of costly digital signage technologies into the advertising industry, are important factors impacting SMEs, given their limited access to investment capital. Consortium SMEs have therefore identified a clear need for an outdoor media technology that can replace paper billboards, is affordable, as equally market-effective as digital advertising and that can generate consumer appeal. However, consortium members lack investment capital and expertise to guide them in the development of such a technology, constituting this a significant threat to their competitiveness within the industry. To meet such competition, the proposed ECOBOARD solution will create a pixel-based advertising board capable of displaying static images in near real-time with relatively low initial and operational costs. ECOBOARD will use existing innovative technology combined with creativity and precision engineering to produce a new eco-friendly advertising tool that does not harm the environment. The commercial objective of this ECOBOARD is the development of a state of the art advertising outdoor media tool which provides an affordable alternative to paper billboards, and that can increase the competitive advantage of consortium SMEs in light of increasing sector dominance by large enterprises, thereby opening up new markets both within Europe and worldwide. Programa(s) FP7-SME - Specific Programme "Capacities": Research for the benefit of SMEs Tema(s) SME-1 - Research for SMEs Convocatoria de propuestas FP7-SME-2008-1 Consulte otros proyectos de esta convocatoria Régimen de financiación BSG-SME - Research for SMEs Coordinador ATEKNEA SOLUTIONS HUNGARY KFT Aportación de la UE € 40 568,00 Dirección TETENYI UT 93 1119 BUDAPEST Hungría Ver en el mapa Región Közép-Magyarország Budapest Budapest Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Miklós Zoltai (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos Participantes (7) Ordenar alfabéticamente Ordenar por aportación de la UE Ampliar todo Contraer todo MAYDOWN PRECISION ENGINEERING LTD Reino Unido Aportación de la UE € 182 027,40 Dirección Carrakeel Drive 11 BT47 6UQ LONDONDERRY Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Sean Phelan (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos Screen Technics Francia Aportación de la UE € 214 248,05 Dirección Allee des santonniers, Sect. D 06700 Saint Laurent du Var Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Roberto Airoldi (Mr.) Enlaces Contactar con la organización Opens in new window Coste total Sin datos TruckMedia Kereskedelmi és Szolgáltató KFT Hungría Aportación de la UE € 243 464,55 Dirección Régi posta 13 1052 Budapest Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Gabor Hetyey (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos Impactmedia SA España Aportación de la UE € 222 879,55 Dirección Lincoln 11 En3 08006 Barcelona Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Rafael Martin-Alos De Budalles (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos BROADCASTING CENTER EUROPE SA Luxemburgo Aportación de la UE € 53 132,00 Dirección BOULEVARD PIERRE FRIEDEN 45 1543 LUXEMBOURG Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Frederic Lemaire (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos NTRAM GENERAL S.A. España Aportación de la UE € 11 124,80 Dirección CALLE VICTOR PRADERA 45 08940 Cornella De Llobregat Barcelona Ver en el mapa Región Este Cataluña Barcelona Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Eva Romagosa (Ms.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos ATEKNEA SOLUTIONS POLAND Sp. z o.o. Polonia Aportación de la UE € 8 798,40 Dirección UL. WADOWICKA 3 30 347 Krakow Ver en el mapa Tipo de actividad Private for-profit entities (excluding Higher or Secondary Education Establishments) Contacto administrativo Miroslaw Wasniowski (Mr.) Enlaces Contactar con la organización Opens in new window Sitio web Opens in new window Coste total Sin datos
