Project description DEENESFRITPL Mixed reality solutions for enhanced TV viewer engagement and more appealing content Currently, TV audiences can only interact with the shows they are watching through social media or hybrid broadcast broadband TV. Additionally, content creators in film, TV or live productions face technical challenges that result in less engaging content. The EU-funded AdMiRe project aims to tackle both these problems by developing, validating and demonstrating innovative solutions based on mixed reality technology. These solutions will enable audiences at home to be incorporated into the live TV programme they are watching and to interact with people in the TV studio. They will also provide content creators with tools that radically improve talent immersion and interaction with computer-generated elements. Show the project objective Hide the project objective Objective The main goal of AdMiRe is to develop, validate and demonstrate innovation solutions, based on Mixed Reality (MR) technology, which will allow for TV audiences a step change in interactivity, and bring for content creators a radical improvement in talent immersion and interaction with computer generated elements. AdMiRe is focused on sectors where the lead industry partners in the consortium are key players, thus guaranteeing the impact of the innovation and the take up of the technology. At present, TV audiences can interact with the shows they are watching only through social media or HBBTV. Comments, video and audio from the audience may be incorporated into TV program formats, but this is done in such a way that viewer engagement is quite limited and there is not much potential for innovation. AdMiRe will radically change this by producing solutions that will allow viewers at home to be incorporated into the live TV program they are watching and to interact with people in the TV studio. The key innovation here is to use a regular mobile phone to capture the viewer, extract him/her from the background and finally composite the viewer into the studio footage as an MR object. As for content creators, be it in film, TV or live productions, there is an ever growing trend to combine actors and performers with computer generated objects and have them interact. But the number and difficulty of the technical challenges involved have resulted in methods and technologies of reduced scope, resulting in less engaging content. AdMiRe takes the exact opposite approach, producing authoring tools that remove the main technological obstacles and that will allow actors to be immersed in virtual environments, performers to feel at home within the space, and directors to have the opportunity to better capture emotion, all in all resulting in the possibility to create more compelling visuals and more engaging programming. Fields of science engineering and technologyelectrical engineering, electronic engineering, information engineeringinformation engineeringtelecommunicationsmobile phones Keywords Multi-user interaction Mixed Reality real time 3D graphics teleportation future media audience interaction Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-55-2020 - Interactive Technologies Call for proposal H2020-ICT-2018-20 See other projects for this call Sub call H2020-ICT-2019-3 Funding Scheme IA - Innovation action Coordinator BRAINSTORM MULTIMEDIA SL Net EU contribution € 396 375,00 Address CALLE MAESTRO GOZALBO 23 PLANTA 1 PUERTA 3 46005 Valencia Spain See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Comunitat Valenciana Valencia/València Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 566 250,00 Participants (9) Sort alphabetically Sort by Net EU contribution Expand all Collapse all DISGUISE SYSTEMS LIMITED United Kingdom Net EU contribution € 339 500,00 Address HERMES HOUSE 88-89 BLACKFRIARS RD, SOUTH BANK SE1 1PP London See on map Region London Inner London — East Lewisham and Southwark Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 485 000,00 NORGES TEKNISK-NATURVITENSKAPELIGE UNIVERSITET NTNU Norway Net EU contribution € 293 850,00 Address HOGSKOLERINGEN 1 7491 Trondheim See on map Region Norge Trøndelag Trøndelag Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 293 850,00 ECOLE POLYTECHNIQUE FEDERALE DE LAUSANNE Switzerland Net EU contribution € 291 250,00 Address BATIMENT CE 3316 STATION 1 1015 Lausanne See on map Region Schweiz/Suisse/Svizzera Région lémanique Vaud Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 291 250,00 UNIVERSIDAD POMPEU FABRA Spain Net EU contribution € 151 875,00 Address PLACA DE LA MERCE, 10-12 08002 Barcelona See on map Region Este Cataluña Barcelona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 151 875,00 NORSK RIKSKRINGKASTING AS Norway Net EU contribution € 143 500,00 Address Bjørnstjerne bjørnsonsplass 1 NO0340 Oslo See on map Region Norge Oslo og Viken Oslo Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 205 000,00 PREMIER MEDIA SARL Participation ended Luxembourg Net EU contribution € 0,00 Address 70 ROUTE DESCH 1740 Luxembourg See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Luxembourg Luxembourg Luxembourg Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost No data SOCIETATEA ROMANA DE TELEVIZIUNE SRTV Romania Net EU contribution € 98 087,50 Address CALEA DOROBANTILOR 191 SECTOR 1 010565 Bucuresti See on map Region Macroregiunea Trei Bucureşti-Ilfov Bucureşti Activity type Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 140 125,00 AGENCIA ESTATAL CONSEJO SUPERIOR DE INVESTIGACIONES CIENTIFICAS Spain Net EU contribution € 151 875,00 Address CALLE SERRANO 117 28006 Madrid See on map Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Research Organisations Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 151 875,00 PREMIER MEDIA BROADCASTING LIMITED Ireland Net EU contribution € 123 200,00 Address BROADCASTING HOUSE 3A PRINCE S STREET SOUTH D02 A520 Dublin See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Ireland Eastern and Midland Dublin Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 176 000,00
