Project description
Sowing the seeds of sustainability to transform agriculture and forestry
Across Europe, traditional farming and forestry practices are facing the need to transition to sustainable methods. However, current systems lack effective mechanisms to prompt behavioural changes among farmers and foresters towards environmentally friendly practices. The EU-funded PRUDENT project will identify and evaluate the most effective 'green nudges' via behavioural and experimental settings, enabling change towards more sustainable agriculture and forestry. Innovative nudging tools will be employed to boost self-regulatory capacity and enhance the durability of nudging effects. Major farming and forestry systems in various EU regions will be studied to account for the heterogeneity of systems and contexts. PRUDENT will develop transformative pathways via social innovations, business models and policy recommendations to encourage the transition of agriculture and forestry systems.
Objective
PRUDENT aspires to change the way agriculture and forestry systems currently operate and to accelerate the transition to sustainable agriculture and forestry practices and smart farming technologies. The project will identify and evaluate the most effective green nudges, in the context of appropriate behavioural and experimental settings, that can enable farmer/forester behavioural change to more sustainable agriculture and forestry. Nudges will be also tested in natural contexts to evaluate the interactive effect of nudges with actual policy changes in the transition to sustainability. Innovative nudging tools, in the form of web/mobile apps, will be employed to boost farmer/forester self-regulatory capacity and enhance the durability of nudging effects. Four different systems, representing major farming and forestry systems in Europe (arable crops [wheat], perennial crops [grapevines, apples, olives], livestock [bovines] and forests [boreal forests]) in various EU regions (Northern, Southern, and Central Europe) will be studied to account for the heterogeneity of farming/forestry systems and contexts in the EU. The behavioural insights are used to develop transformative pathways, via social innovations, business models and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly agriculture and forestry systems. PRUDENT will provide a set of social innovations and business models establishing roadmaps for a shift towards sustainable agriculture and forestry and will develop a series of policy recommendations and tools to foster behaviourally informed policy design and implementation. Throughout the project's lifespan, multiple value chain actors, at various levels of society, will actively participate in co-creation activities to establish a mutual understanding of the benefits and bottlenecks of the value chain, as well as effective transformation pathways to change.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- agricultural sciences agriculture, forestry, and fisheries agriculture sustainable agriculture
- agricultural sciences animal and dairy science domestic animals animal husbandry
- agricultural sciences agriculture, forestry, and fisheries forestry
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
-
HORIZON.2.6 - Food, Bioeconomy Natural Resources, Agriculture and Environment
MAIN PROGRAMME
See all projects funded under this programme
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-RIA - HORIZON Research and Innovation Actions
See all projects funded under this funding scheme
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-CL6-2023-GOVERNANCE-01
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
118 55 ATHINA
Greece
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.