Project description
Sowing the seeds of sustainability to transform agriculture and forestry
Across Europe, traditional farming and forestry practices are facing the need to transition to sustainable methods. However, current systems lack effective mechanisms to prompt behavioural changes among farmers and foresters towards environmentally friendly practices. The EU-funded PRUDENT project will identify and evaluate the most effective 'green nudges' via behavioural and experimental settings, enabling change towards more sustainable agriculture and forestry. Innovative nudging tools will be employed to boost self-regulatory capacity and enhance the durability of nudging effects. Major farming and forestry systems in various EU regions will be studied to account for the heterogeneity of systems and contexts. PRUDENT will develop transformative pathways via social innovations, business models and policy recommendations to encourage the transition of agriculture and forestry systems.
Objective
PRUDENT aspires to change the way agriculture and forestry systems currently operate and to accelerate the transition to sustainable agriculture and forestry practices and smart farming technologies. The project will identify and evaluate the most effective green nudges, in the context of appropriate behavioural and experimental settings, that can enable farmer/forester behavioural change to more sustainable agriculture and forestry. Nudges will be also tested in natural contexts to evaluate the interactive effect of nudges with actual policy changes in the transition to sustainability. Innovative nudging tools, in the form of web/mobile apps, will be employed to boost farmer/forester self-regulatory capacity and enhance the durability of nudging effects. Four different systems, representing major farming and forestry systems in Europe (arable crops [wheat], perennial crops [grapevines, apples, olives], livestock [bovines] and forests [boreal forests]) in various EU regions (Northern, Southern, and Central Europe) will be studied to account for the heterogeneity of farming/forestry systems and contexts in the EU. The behavioural insights are used to develop transformative pathways, via social innovations, business models and policy recommendations, to encourage transition to fair, healthy and environmentally-friendly agriculture and forestry systems. PRUDENT will provide a set of social innovations and business models establishing roadmaps for a shift towards sustainable agriculture and forestry and will develop a series of policy recommendations and tools to foster behaviourally informed policy design and implementation. Throughout the project's lifespan, multiple value chain actors, at various levels of society, will actively participate in co-creation activities to establish a mutual understanding of the benefits and bottlenecks of the value chain, as well as effective transformation pathways to change.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques.
- agricultural sciencesagriculture, forestry, and fisheriesagriculturesustainable agriculture
- social scienceseconomics and businessbusiness and managementbusiness models
- agricultural sciencesanimal and dairy sciencedomestic animalsanimal husbandry
- agricultural sciencesagriculture, forestry, and fisheriesforestry
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Keywords
Programme(s)
Funding Scheme
HORIZON-RIA - HORIZON Research and Innovation ActionsCoordinator
118 55 ATHINA
Greece