Objective The objective of the SOMATCH is to improve the competitiveness of EU SMEs in Textile and Clothing (T&C) and design focused sectors by the collection, definition and visualization by ad hoc interfaces of fashion trends. SOMATCH will provide creative designers with detailed and reliable trends estimations and forecasts of user acceptance. Its goal will be achieved by the creation of an innovative tool for the mining and visualization of large sets of unstructured data, related to the use and preferences of fashion products by consumers, supporting T&C companies quick reaction to the market dynamics and better adaptation of design to real consumers’ demand.SOMATCH faces this complex and challenging deal by the combined development and application of SoA advanced image analysis technology, unexploited and innovative in clothing and fashion, combined with social network analysis. Its results will be presented to interested end users by dedicated interfaces and instruments: mobile devices as well as ad hoc visualization tools will be explored for this purpose. The visualisation of the generated data will be performed from off-line statistics, generated after data processing, and by new real-time instruments for image collection and evaluation of designs. They will be targeted also by the integration of the systems with new SoA mobile and wearable (for ex. Google Glass) devices to collect information and to visualise trend interpretation. This approach will open a vast field of new approaches for the fashion designers, supporting final users involvement into the whole trend evaluation and a close interaction with them.To reach this purpose Somatch consortium includes research centres expert in image and content analysis (TUM, UPC), software providers experts in data management, platform development and fashion tools (Holonix. Sparsity, Ideal), end users from SME textile industry and retail (DENA) and social networking and e-commerce (Weblogs, NJAL). Fields of science engineering and technologymaterials engineeringcolorssocial scienceseconomics and businessbusiness and managementcommercee-commerceengineering and technologymaterials engineeringtextilesnatural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual realitynatural sciencescomputer and information sciencesdata sciencedata processing Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme H2020-EU.2.1.1.4. - Content technologies and information management: ICT for digital content, cultural and creative industries Topic(s) ICT-18-2014 - Support the growth of ICT innovative Creative Industries SMEs Call for proposal H2020-ICT-2014 See other projects for this call Sub call H2020-ICT-2014-1 Funding Scheme IA - Innovation action Coordinator UNIVERSITAT POLITECNICA DE CATALUNYA Net EU contribution € 208 250,00 Address CALLE JORDI GIRONA 31 08034 Barcelona Spain See on map Region Este Cataluña Barcelona Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 208 250,00 Participants (7) Sort alphabetically Sort by Net EU contribution Expand all Collapse all TECHNISCHE UNIVERSITAET MUENCHEN Germany Net EU contribution € 186 250,00 Address Arcisstrasse 21 80333 Muenchen See on map Region Bayern Oberbayern München, Kreisfreie Stadt Activity type Higher or Secondary Education Establishments Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 186 250,00 SPARSITY SL Spain Net EU contribution € 53 287,50 Address CARRER COMTE GUELL 40 08028 Barcelona See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Este Cataluña Barcelona Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 76 125,00 MANDELLI LAURA Italy Net EU contribution € 100 012,50 Address VIA BIANCHI EDOARDO 30 20090 SERGATE MI See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Lombardia Milano Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 142 875,00 HOLONIX SRL Italy Net EU contribution € 176 750,00 Address CORSO ITALIA 8 20821 Meda (Mb) See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Lombardia Monza e della Brianza Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Website Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 252 500,00 I-DEAL S.R.L.C.R. Italy Net EU contribution € 116 375,00 Address Via Gustavo di Valdengo 1 13900 Biella See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Nord-Ovest Piemonte Biella Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 166 250,00 WEBLOGS SL Spain Net EU contribution € 57 050,00 Address PLAZA DE ALONSO MARTINEZ 7 PLANTA 1 IZQ PUERTA DC 28004 Madrid See on map Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 81 500,00 NOT JUST A LABEL LIMITED United Kingdom Net EU contribution € 77 087,50 Address 94 LEONARD STREET EC2A 4AD LONDON See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region London Inner London — East Hackney and Newham Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 110 125,00