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Support IT solution for creative fashion designers by integrated software systems to collect, define and visualize textile and clothing trends through innovative image analysis from open data

Objective

The objective of the SOMATCH is to improve the competitiveness of EU SMEs in Textile and Clothing (T&C) and design focused sectors by the collection, definition and visualization by ad hoc interfaces of fashion trends. SOMATCH will provide creative designers with detailed and reliable trends estimations and forecasts of user acceptance. Its goal will be achieved by the creation of an innovative tool for the mining and visualization of large sets of unstructured data, related to the use and preferences of fashion products by consumers, supporting T&C companies quick reaction to the market dynamics and better adaptation of design to real consumers’ demand.
SOMATCH faces this complex and challenging deal by the combined development and application of SoA advanced image analysis technology, unexploited and innovative in clothing and fashion, combined with social network analysis. Its results will be presented to interested end users by dedicated interfaces and instruments: mobile devices as well as ad hoc visualization tools will be explored for this purpose.
The visualisation of the generated data will be performed from off-line statistics, generated after data processing, and by new real-time instruments for image collection and evaluation of designs. They will be targeted also by the integration of the systems with new SoA mobile and wearable (for ex. Google Glass) devices to collect information and to visualise trend interpretation. This approach will open a vast field of new approaches for the fashion designers, supporting final users involvement into the whole trend evaluation and a close interaction with them.
To reach this purpose Somatch consortium includes research centres expert in image and content analysis (TUM, UPC), software providers experts in data management, platform development and fashion tools (Holonix. Sparsity, Ideal), end users from SME textile industry and retail (DENA) and social networking and e-commerce (Weblogs, NJAL).

Call for proposal

H2020-ICT-2014

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Sub call

H2020-ICT-2014-1

Coordinator

UNIVERSITAT POLITECNICA DE CATALUNYA
Net EU contribution
€ 208 250,00
Address
Calle Jordi Girona 31
08034 Barcelona
Spain

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Region
Este Cataluña Barcelona
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00

Participants (7)

TECHNISCHE UNIVERSITAET MUENCHEN
Germany
Net EU contribution
€ 186 250,00
Address
Arcisstrasse 21
80333 Muenchen

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Region
Bayern Oberbayern München, Kreisfreie Stadt
Activity type
Higher or Secondary Education Establishments
Other funding
€ 0,00
SPARSITY SL
Spain
Net EU contribution
€ 53 287,50
Address
Carrer Comte Guell 40 Upc Edif K2m Building
08028 Barcelona

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Cataluña Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 22 837,50
MANDELLI LAURA
Italy
Net EU contribution
€ 100 012,50
Address
Via Bianchi Edoardo 30
20090 Sergate Mi

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 42 862,50
HOLONIX SRL
Italy
Net EU contribution
€ 176 750,00
Address
Corso Italia 8
20821 Meda (Mb)

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Lombardia Monza e della Brianza
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 75 750,00
I-DEAL S.R.L.C.R.
Italy
Net EU contribution
€ 116 375,00
Address
Via Gustavo Di Valdengo 1
13900 Biella

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Piemonte Biella
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 49 875,00
WEBLOGS SL
Spain
Net EU contribution
€ 57 050,00
Address
Plaza De Alonso Martinez 7 Planta 1 Izq Puerta Dc
28004 Madrid

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Region
Comunidad de Madrid Comunidad de Madrid Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 24 450,00
NOT JUST A LABEL LIMITED
United Kingdom
Net EU contribution
€ 77 087,50
Address
94 Leonard Street
EC2A 4AD London

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Inner London — East Hackney and Newham
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 33 037,50