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Support IT solution for creative fashion designers by integrated software systems to collect, define and visualize textile and clothing trends through innovative image analysis from open data

Objective

The objective of the SOMATCH is to improve the competitiveness of EU SMEs in Textile and Clothing (T&C) and design focused sectors by the collection, definition and visualization by ad hoc interfaces of fashion trends. SOMATCH will provide creative designers with detailed and reliable trends estimations and forecasts of user acceptance. Its goal will be achieved by the creation of an innovative tool for the mining and visualization of large sets of unstructured data, related to the use and preferences of fashion products by consumers, supporting T&C companies quick reaction to the market dynamics and better adaptation of design to real consumers’ demand.
SOMATCH faces this complex and challenging deal by the combined development and application of SoA advanced image analysis technology, unexploited and innovative in clothing and fashion, combined with social network analysis. Its results will be presented to interested end users by dedicated interfaces and instruments: mobile devices as well as ad hoc visualization tools will be explored for this purpose.
The visualisation of the generated data will be performed from off-line statistics, generated after data processing, and by new real-time instruments for image collection and evaluation of designs. They will be targeted also by the integration of the systems with new SoA mobile and wearable (for ex. Google Glass) devices to collect information and to visualise trend interpretation. This approach will open a vast field of new approaches for the fashion designers, supporting final users involvement into the whole trend evaluation and a close interaction with them.
To reach this purpose Somatch consortium includes research centres expert in image and content analysis (TUM, UPC), software providers experts in data management, platform development and fashion tools (Holonix. Sparsity, Ideal), end users from SME textile industry and retail (DENA) and social networking and e-commerce (Weblogs, NJAL).

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /natural sciences/computer and information sciences/software/system software
  • /engineering and technology/materials engineering/textiles
  • /natural sciences/computer and information sciences/software
  • /social sciences/economics and business/business and management/commerce/e-commerce
  • /natural sciences/computer and information sciences/data science/data processing

Call for proposal

H2020-ICT-2014-1
See other projects for this call

Funding Scheme

IA - Innovation action
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Coordinator

UNIVERSITAT POLITECNICA DE CATALUNYA
Address
Calle Jordi Girona 31
08034 Barcelona
Spain
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 208 250

Participants (7)

TECHNISCHE UNIVERSITAET MUENCHEN
Germany
EU contribution
€ 186 250
Address
Arcisstrasse 21
80333 Muenchen
Activity type
Higher or Secondary Education Establishments
SPARSITY SL
Spain
EU contribution
€ 53 287,50
Address
Calle Jordi Girona 1-3 Campus Nord
08034 Barcelona
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
MANDELLI LAURA
Italy
EU contribution
€ 100 012,50
Address
Via Bianchi Edoardo 30
20090 Sergate Mi
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
HOLONIX SRL
Italy
EU contribution
€ 176 750
Address
Corso Italia 8
20821 Meda (Mb)
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
I-DEAL S.R.L.C.R.
Italy
EU contribution
€ 116 375
Address
Via Gustavo Di Valdengo 1
13900 Biella
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
WEBLOGS SL
Spain
EU contribution
€ 57 050
Address
Plaza De Alonso Martinez 7 Planta 1 Izq Puerta Dc
28004 Madrid
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
NOT JUST A LABEL LIMITED
United Kingdom
EU contribution
€ 77 087,50
Address
94 Leonard Street
EC2A 4AD London
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)