MEDIA action programme to promote the audiovisual industry
The Commission of the European Communities submitted on 18 April 1990 a proposal for a Council Decision (COM(90) 132) concerning the implementation of an action programme to promote the development of the European audiovisual industry (MEDIA, 1991-1995). The aims are to help establish a European audiovisual area, to stimulate and increase the capacity of European film and audiovisual programme-makers, to set up intra-European exchanges of films and audiovisual programmes, to contribute towards European production and distribution companies, to promote and enhance the value of the new European communications technologies and to encourage an overall approach.