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When COVID-19 caused the world to stand still in March 2020, one of the industries hit hardest was without a doubt the aviation industry. According to the International Air Transport Association (IATA), passenger air transport measured as revenue passenger kilometres (RPKs) was down 90 % year-on-year in April 2020 and was still down 75 % in August 2020. The shock that came so suddenly to the industry resulted in many airlines – including some of Europe’s most prominent flag carriers – requesting substantial economic support from governments.

Selling products across different reseller platforms, marketplaces and listing sites is a great opportunity to reach wider audiences. But it also makes keeping track of actual product success and profitability much more difficult than with a single web store. Plytix has solved that problem with a clever product information management platform.

Not every e-tailer can afford to ship products to other European countries. Logistics, cost and consumer trust are some of the main barriers to successful expansion. But what if retailers could form cross-border alliances? The DSMFACIL project has been investigating the potential of such collaborations.