The challenge is to provide support to a large set of high risk innovative Startups and SMEs in the ICT sector. Focus will be on companies proposing disruptive ICT concepts, products and services applying new sets of rules, values and models which ultimately create new markets (e.g. by tackling non consumption) or disrupt existing markets.
The objective of the ODI is threefold:
1. Nurture promising innovative and disruptive ideas;
2. Support their prototyping, validation and demonstration in real world conditions;
3. Help for wider deployment or market uptake.
Proposed projects should have a potential for disruptive innovation and fast market up-take. In particular it will be interesting for entrepreneurs and young innovative SMEs, including start-ups that are looking for swift support to their innovative ideas.