Networked Media Systems
Networked Media rely on the technological process known as Convergence, thanks to which all kinds of media including text, image, 3D graphics, audio and video produced can be distributed, shared, managed and consumed through various networks, like the Internet, be it via Fiber, WiFi, WiMAX, GPRS, 3G and so on, in a convergent manner.
Networked Media also encapsulates the concept of a decentralized medium of mass communication, in which the audience can actively contribute to the production of the media.
As the Internet has revolutionised the access to multimedia content and enabled collaborative user-generated content (UGC), requirements in this field have huge impact for the Future Internet. At the same time advances in audiovisual technologies such as Digital Cinema and 3D processing increase the level of immersion and the quality of the experience (QoE), but also give rise to innovative applications, notably in gaming technologies and in virtual worlds.
In essence, Networked Media are decentralized media of mass communication, whose value chain features a network capacity, wich can allow co-operative and collaborative practices enabling users to contribute to the production of the new media.
These place new types of traffic demands and constraints on networked platforms, create new requirements for information representation, indexing, filtering, aggregation and networking. They drive demand towards novel media search tools and raise issues of identity management, ownership and trading of virtual digital objects as well as privacy data protection and fair right of use. These environments coupled with their usage rules drive the research towards a 3D Media Internet as a basis of tomorrows networked and collaborative platforms in the residential and professional domains.
The importance for Europe of Networked Electronic Media is undisputed and requires a proactive approach to lead the transition towards the Future Media Internet. Our activities contribute to ensure that Europe plays an important role in the Future Networked Media world, as beyond media technology we are also addressing a major industrial and cultural challenge. Indeed as most content is created and consumed online, key sectors for our future, such as health, education, culture and entertainment will be relying more and more on these new media.