Periodic Reporting for period 1 - BIRD (BUSINESS INTELLIGENCE RETAIL DATA)
Reporting period: 2015-06-01 to 2015-11-30
The feasibility study of the BIRD project was destined to explore technical, business and IPR aspects. Hence, the work done in the project has three complementary streams, dealing with the technical and business feasibility analysis of the project, as well as with the IPR roadmap of the project. In particular:
• Business Feasibility Study: As part of this study Intale has: (A) Defined the services that it will offer; (B) Performed market research/analysis; (C) Identified target markets along with the best ways to penetrate them and (D) Elaborated on the company’s business strategy.
• Technical Feasibility Study: As part of this study Intale has: (A) Defined the architecture of its main product (Intale platform); (B) Provided a prototype implementation of core modules of the architecture; (C) Conducted a pilot study where the platform was deployed and operated in the scope of a real-life scenario with one supplier/wholesaler and 46 retail points; (D) Solicited stakeholders’ feedback and documented lessons learnt, which are used to drive the future developments of the Intale platform.
• IPR Study: This part of the study identified the assets that will be protected and the means for ensuring their protection.
Likewise the business feasibility analysis explored the business potential of the idea on the basis of a thorough analysis of the market, the identification of target market segments, as well as on the basis of the consolidation of a detailed business plan. As part of this business plan the company aims to accelerate national expansion, and succeed in its international expansion efforts in two countries by the end of 2017. At the same time it has planned to establish its presences in six international markets which have been prioritized as part of the company’s expansion strategy. Intale envisages to attain a rough figure of 120 mil € valuation by 2020, formulate an ever-evolving & consistent offer of interrelated products and data services, focused on innovation & sustainability and establish itself as a major worldwide player in the field of FMCG data analytics.
The market impact of the project is expected to enhance a multi-trillion dollar market, both in developed and developing markets. In specific, it is expected to:
- enhance ordering and supply chain for small retailers around the globe
- provide previously uncaptured business intelligence for FMCG brands and market research firms
- increase sales potential in the retail value chain.
- improve consumer experience
- reduce the carbon footprint of wholesalers in the retail market.