Intale’s vision can be summarized as: “We connect and unify the Retail Market”. In order to realize this vision, Intale will attempt to disrupt the traditionally operating market of small retail shops (i.e. convenience stores) through the essential transformation of raw transactions data into knowledge and actionable intelligence for all supply chain participants. Intale designs and implements a first-of-a-kind platform, which collects and analyses massive amounts of retail transactions data as a means of offering a range of data-driven services to stakeholders, notably suppliers, FMCG vendors, retailers and ultimately consumers. IntalePoint is the main pillar of our services that provides real time access to the point of sale, where the actual sales transactions occur.
The feasibility study of the BIRD project was destined to explore technical, business and IPR aspects. Hence, the work done in the project has three complementary streams, dealing with the technical and business feasibility analysis of the project, as well as with the IPR roadmap of the project. In particular:
• Business Feasibility Study: As part of this study Intale has: (A) Defined the services that it will offer; (B) Performed market research/analysis; (C) Identified target markets along with the best ways to penetrate them and (D) Elaborated on the company’s business strategy.
• Technical Feasibility Study: As part of this study Intale has: (A) Defined the architecture of its main product (Intale platform); (B) Provided a prototype implementation of core modules of the architecture; (C) Conducted a pilot study where the platform was deployed and operated in the scope of a real-life scenario with one supplier/wholesaler and 46 retail points; (D) Solicited stakeholders’ feedback and documented lessons learnt, which are used to drive the future developments of the Intale platform.
• IPR Study: This part of the study identified the assets that will be protected and the means for ensuring their protection.
