Objective Our project has the aim to put at the disposal of the magazines a cost-effective SaaS solution for exploring new business models that will allow them a sustainable migration to digital, opening up new strategies for monetization and thus promoting quality employment for journalists and audiovisual creators in the music field. And at the same time, MMAA project will empower music artists, bands, and label records with the most valuable insights on who and where are their fans, by means of big data analysis within and beyond the MMAA ecosystem, making possible to them a clear strategy to expand their audience, with tools to work on maintaining their loyalty and monetize it.Thus, the main objective for MMAA is two-fold: (1) to become the reference SaaS solution for music magazines, both at European and global level, for improving their digital development strategy in a sustainable way; and (2) create an innovative technological user-friendly ecosystem for artists to effectively succeed in the digital age.In order to reach the previous general goal the proposed MMAA project will develop and validate in a real-world pilot a Software as a Service (SaaS) product oriented to magazines’ and artists’ specific needs and realities, regarding Content Management, New Business Models, Big Data Analysis and Mobile/Digital Marketing.The ultimate goal for MMAA project is to create the reference music digital ecosystem for music, where all the value chain of a music fan is covered in an innovative and interactive way, allowing new business model for a sustainable growth on the digital age. We envision MMAA ecosystem as the reference online space for music lovers to:• Direct interaction with their favourite artists and other fans with similar tastes.• Access to the most comprehensive concert agenda available and buy tickets.• Access quality editorial content in a personalised way.• Buy any music or merchandising from their favourite artists.• Discover new artists and bands Fields of science social sciencesmedia and communicationsjournalismnatural sciencescomputer and information sciencesdata sciencebig datasocial scienceseconomics and businessbusiness and managementbusiness modelsnatural sciencesbiological sciencesecologyecosystemssocial scienceseconomics and businessbusiness and managementemployment Programme(s) H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT) Main Programme Topic(s) ICT-21-2016 - Support technology transfer to the creative industries Call for proposal H2020-ICT-2016-2017 See other projects for this call Sub call H2020-ICT-2016-1 Funding Scheme IA - Innovation action Coordinator BELOUD TECHNOLOGY SL Net EU contribution € 432 740,00 Address BOCANGEL 28 28028 MADRID Spain See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Comunidad de Madrid Comunidad de Madrid Madrid Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 619 079,58 Participants (2) Sort alphabetically Sort by Net EU contribution Expand all Collapse all ASCORA GMBH Germany Net EU contribution € 253 478,75 Address BIRKENALLEE 43 27777 Ganderkesee See on map SME The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed. Yes Region Niedersachsen Weser-Ems Oldenburg, Landkreis Activity type Private for-profit entities (excluding Higher or Secondary Education Establishments) Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 362 112,50 INTERNATIONAL MUSIC MANAGERS FORUM Luxembourg Net EU contribution € 203 050,00 Address VAL SAINTE CROIX 3A 1371 LUXEMBOURG See on map Region Luxembourg Luxembourg Luxembourg Activity type Other Links Contact the organisation Opens in new window Participation in EU R&I programmes Opens in new window HORIZON collaboration network Opens in new window Total cost € 210 750,00