Objective
Our project has the aim to put at the disposal of the magazines a cost-effective SaaS solution for exploring new business models that will allow them a sustainable migration to digital, opening up new strategies for monetization and thus promoting quality employment for journalists and audiovisual creators in the music field. And at the same time, MMAA project will empower music artists, bands, and label records with the most valuable insights on who and where are their fans, by means of big data analysis within and beyond the MMAA ecosystem, making possible to them a clear strategy to expand their audience, with tools to work on maintaining their loyalty and monetize it.
Thus, the main objective for MMAA is two-fold:
(1) to become the reference SaaS solution for music magazines, both at European and global level, for improving their digital development strategy in a sustainable way; and
(2) create an innovative technological user-friendly ecosystem for artists to effectively succeed in the digital age.
In order to reach the previous general goal the proposed MMAA project will develop and validate in a real-world pilot a Software as a Service (SaaS) product oriented to magazines’ and artists’ specific needs and realities, regarding Content Management, New Business Models, Big Data Analysis and Mobile/Digital Marketing.
The ultimate goal for MMAA project is to create the reference music digital ecosystem for music, where all the value chain of a music fan is covered in an innovative and interactive way, allowing new business model for a sustainable growth on the digital age. We envision MMAA ecosystem as the reference online space for music lovers to:
• Direct interaction with their favourite artists and other fans with similar tastes.
• Access to the most comprehensive concert agenda available and buy tickets.
• Access quality editorial content in a personalised way.
• Buy any music or merchandising from their favourite artists.
• Discover new artists and bands
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- social sciences media and communications journalism
- natural sciences computer and information sciences data science big data
- social sciences economics and business business and management business models
- natural sciences biological sciences ecology ecosystems
- social sciences economics and business business and management employment
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Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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H2020-EU.2.1.1. - INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
IA - Innovation action
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) H2020-ICT-2016-2017
See all projects funded under this callCoordinator
Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
28028 MADRID
Spain
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.