Efficient Electronic Services for Tourist in Action

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ESTIA is a software platform that mediates between customers and providers in the tourism economic sector. ESTIA facilitates and fosters the consumer-provider relationship. ESTIA offers value-added services such as on line trading, auctioning, targeted advertising and recommendation services under a common technology and process infrastructure over mobile devices. ESTIA provides information and services related to the visited area where and when the tourists cannot easily find other alternatives to gather the same local information. When a tourist is travelling his / her mobile or handheld device is basically the only means to access electronic information. ESTIA is extremely useful for local SME tourism related providers that use the ESTIA mediator as an active channel to reach potential customers. ESTIA, as a mediator, is capable of matching offer and demand, thus providing a more pleasant experience for tourists and a bigger business for local tourism providers. Especially SMEs that are lacking adequate resources to invest in complex and expensive information systems or enter existing CRS/GDS, or perform other activities supported by ESTIA like targeted advertisement, etc. ESTIA services provide easy and cost efficient access to travel information during the actual trip. Tourists can perform information browsing as on the Internet, which already is a much-used method of searching for information. While tourists are visiting their destination ESTIA is the easiest way of finding out information of their interest, since a mobile device is not dependent on time, place or availability of Internet connections. The auctioning and reverse auctioning mechanisms provided by ESTIA are excellent methods to reduce overstocks, to avoid non-sold-out situations and regulate supply and demand during periods of increased demand (high season) or reduced demand (low season). In this case with the current status in the high season the suppliers may not always get the market value for their products, while during low season tourists may be required to pay more than the actual market price since vendors have to stay with nominal prices (possibly losing themselves a potential customer).

ESTIA is a suite of software applications / components that can be marketed separately. ESTIA partners individually could make commercial usage of the software components they developed during the project life. These components are: - Session manager. - Community builder. - Trader. - Communicator. - Administrator.

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