(Munich/Darmstadt/Singapore) The Asian market has growth potential, so European companies are entering into commitments there. Now Fraunhofer, represented by the Fraunhofer IGD, is also going to Singapore with a foreign subsidiary. In 1998, the Fraunhofer IGD founded the Centre for Advanced Media Technology (CAMTech) with Nanyang Technological University (NTU) in Singapore. CAMTech will now be converted into the joint project center in order to allow even closer collaboration. The Fraunhofer Project Centre for IDM @NTU (Fraunhofer IDM@NTU) will be located on the grounds of the NTU and its research will focus on interactive digital media (IDM). This will include, among other things, the development of software solutions for modern Internet-ready cell phones. Other branches of research will include the other primary fields of visual computing: computer graphics, computer vision and virtual and augmented realities. The Fraunhofer mandate to pursue direct research on problems facing the economy also applies to Fraunhofer IDM@NTU. “Asia’s leading scientists in the field of interactive digital media will be conducting research at the NTU,” explains Prof. Wolfgang Müller-Wittig, Director of the Fraunhofer IDM@NTU. “The Asian market is known for its products in this sector. This will open up a broad new sphere of activity.” The agreement was signed last Monday (05/31) in the presence of Germany’s Minister of Education and Research, Annette Schavan. “Fraunhofer’s entry into Singapore is a success for the European research landscape,” said Schavan at the opening ceremony. “The direct contact to the Asian market and Asia’s leading scientists in the area of interactive digital media offers a great opportunity for profitable cooperation.” Fraunhofer IDM@NTU is starting out with 20 researchers. This research team is expected to grow significantly in the coming years. The budget for the first five years is almost seven million euros.