Innovative anatomy software scoops EuroPrix multimedia prize for learning and e-education
A UK company which has designed software providing detailed 3D images of human anatomy has won the EuroPrix multimedia prize for learning and e-education. The Interactive Series CD ROMs, produced by the UK's Primal Pictures, provide a digital alternative to using cadavers for medical teaching. The CD ROMs provide the first ever complete 3D anatomical model of the body. Each displays an anatomically correct graphic model of part of the body built into a three dimensional model from MRI and CT scans using sophisticated computer graphics. Primal's products, developed over the past 10 years, now include the entire muscular-skeletal system and the spine. 'The word 'anatomy' does not really reflect the nature of innovation in our products,' explained Chris Briscoe, creative director at Primal Pictures. 'These are the most advanced 3D models of anatomical structures ever built.' The award, voted by a jury of users and educators, was presented at the EuroPrix gala in Lisbon, Portugal, in December 2001. The overall EuroPrix prize was awarded to the Bosch Universe web site, an interactive presentation of the complete oeuvre of Dutch artist Hieronymus Bosch. The site was created through cooperation between the Museum Boijmans van Beuningen, the V2_Lab and Ra.nj. digital entertainment, all in Rotterdam, and ZaPPWeRK, in Delft. The EuroPrix students award was presented to the 's/He'll survive' CD ROM, featuring original artistic work first exhibited at the Netherlands Media Art Institute in Amsterdam. Emma.fm an invention from Frantic Media in Helsinki, Finland, which allows users to pay for digital music using their mobile phone, won the category for e-business and supporting SMEs in the marketplace. The Polish Customs Service took the mobile multimedia prize for its WAP service delivering up-to-the-minute delay times at border crossing points to mobile phones. The interactive fiction and story telling category was picked up by Banja, an online game created by Team cHmAn, based in La Madeleine, France. EuroPrix 2002 will kick off with a launch event at the Milia interactive content exhibition in Cannes, France from 4 to 8 February 2002.