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Europe switches on to the e-marketplace

An increasing number of Europeans are placing more trust in the Internet as place where they can conduct transactions. Latest research reveals that between the last quarter of 2001 and the second quarter of 2002, there was a 22 per cent increase in the number of people shoppin...

An increasing number of Europeans are placing more trust in the Internet as place where they can conduct transactions. Latest research reveals that between the last quarter of 2001 and the second quarter of 2002, there was a 22 per cent increase in the number of people shopping online. General online access continues to achieve modest growth in Europe with an eight per cent increase in the figures recorded between the last quarter of 2001 and the first quarter of 2002. Europeans are showing less interest in buying personal computers (PCs), however. In the second quarter of 2002, 57 per cent of homes in Europe had a PC. This was the same figure as the last quarter of 2001. Sweden recorded the highest PC penetration into European homes, at 74 per cent, while the country with the lowest figures was Spain, at 37 per cent.