An initiative of the MEDIA action programme to promote the development of the European audio-visual industry (1991-1995), the MEDIA Investment Club aims to support innovative and creative audio-visual projects based on advanced technology. The Investment Club brings together European public and private enterprise, manufacturers, financial establishments, broadcasters, producers and communications companies. Its members take part in a strategy for European high-technology media development. They share financial commitments and derive benefit from the results of research. Areas of activity include: - Creation and production of audio-visual programmes based on digital and informatic techniques; - Training of professionals in the advanced technologies applied to audio-visual media (synthesised images, digital video, special effects, interactive multimedia); - Exchange of information and transfer of know-how, particularly between manufacturers, research centres and the production industry; - Development of new informatics-based production tools. A number of priority actions are proposed. These take the form of calls for projects in the areas of: CD interactive multimedia; digital media (synthesised images, special effects, digital video post-production, virtual reality, HD television); interactive television; and training actions. The Investment Club also provides financial support in the form of loans or co-production contracts with return on the investment. In return, members may participate in the projects themselves, via direct financial support or the provision of technical or human resources.