Making science an everyday affair
What's the impact of science on daily life? The EU-funded project 'Composites-on-Tour-2' (COT-2) addressed this question to bring the public closer to the value of science. The project used advanced composite materials as an example of powerful technology that has led to useful and novel innovations. It demystified a complex subject in an engaging way through science centres across Europe. The project brought together several European partners in the fields of science, industry and design. It launched the first major exhibition in Brussels, Belgium attracting around 500 visitors and the attention of the media, before moving on to 6 other countries in Europe. In all, the travelling exhibition attracted about 50,000 visitors, representing a major activity in bringing science closer to the public and building enthusiasm regarding the field. Significant promotion of the project was achieved through the opening ceremonies of the exhibitions in each country and through public events. Television was also used to promote the exhibition and highlight the benefits of science. A website for the project, complete with news and relevant reports, also helped visitors learn about science and updated them about the project's International Composites Design Competition. The website featured press releases, photos and links to partners, attracting an impressively high number of visitors. The initiative was deemed a success and can be replicated in different regions of Europe using other high-tech advances. This is likely to impact the perception of science positively and help develop a more science-oriented economy for the EU.
