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GeoConcept SA announces new version of GeoConcept Sales & Marketing

GeoConcept Sales & Marketing provides new functionalities to increase productivity in distribution and the sales force

Paris, December 2, 2003 -- GeoConcept SA, European leader in Geographic Information Systems (GIS), announces today the availability of a new version of one of its lead products, GeoConcept Sales & Marketing. GeoConcept Sales & Marketing is designed to maximise the productivity of enterprise sales operations through intelligent use of geographic information to identify market needs. This solution takes geographical information such as customer catchment areas, sales outlet locations and accessibility information, and combines it with socio-behavioural data (for example, statistical data held by Consodata). The result is a 'talking' map that gives the user a complete overview of the surrounding area. This helps businesses make decisions on, for example, where or whether to set up new sales outlets, or whether to close a branch that appears superfluous. The solution can also be used to identify moribund customer catchment areas or prime locations for marketing or advertising campaigns. The three main new features of this latest version of GeoConcept Sales & Marketing are: - Automatic creation of customer catchment areas that will bring enhanced productivity: GeoConcept Sales & Marketing enables the user to view catchment areas for one or more sales outlets. These areas are split into three zones (primary, secondary, tertiary), giving an even more detailed analysis of commercial potential in the area, with instant updates of relevant statistical data. - The new version of GeoConcept Sales & Marketing is built to facilitate operational use of analysis results. Fast, accurate decision-making requires clearly presented results and easily extractable information. To achieve this, GeoConcept SA designed new user-friendly tools and layout templates with simple interfaces. - An improved interface brings extra user-friendliness enabling the same study to be carried out in different areas or multiple studies in one area. Redesigned thumbnail images give the user greater precision and control. The new version of GeoConcept Sales & Marketing benefits from enhancements to Miner for GeoConcept, GeoConcept's advanced spatial analysis tool. Miner for GeoConcept makes it possible to mix different kinds of data and analyse it using advanced 'scoring' methods. It now includes a completely redesigned interface, making it easier to read and more ergonomic, and a directory structure that simplifies the task of creating and fusing analysis grids. "Miner for GeoConcept is a great addition to the other GeoConcept products we use. It facilitates our geomarketing analyses and enables us to carry out data analysis more quickly and intuitively," said Jean-Charles Ghestem, in charge of decision-making tools for Chronopost International, the international courrier service. "The standardized grid means we can now carry out a wide variety of analyses of our marketing territories." The geomarketing market has reached a milestone in the last two to three years, with wider availability of data at very low cost. As spending caps have been lifted considerably, GeoConcept SA has taken around 11 per cent of the worldwide geomarketing market (Daratech 2002). With an enviable customer list and some excellent references including Chronopost International, GeoConcept SA boasts a prime position in this market, thanks to its extensive range of products which offer a global solution to geomarketing needs. "Geomarketing offers users a particularly fast return on investment - a fact that is reinforced by the number of prestigious customers who have opted for GeoConcept Sales & Marketing," said Eric Lanzi, President of GeoConcept SA. "We are extremely conscious of the need to provide a product that integrates our developers' latest innovations and offers solutions to the real needs of enterprises. The latest version of GeoConcept Sales & Marketing specifically addresses this issue." About GeoConcept SA (,GeoConcept SA designs, develops and markets map-processing software and systems. These high performance, user-friendly products target the rapidly growing geographical information systems (GIS) market.,GeoConcept's success over nearly 15 years comes from its commitment to the three main aims of the company: a policy of continued technological innovation, the desire to make GIS systems accessible to all (excellent price-performance, user-friendly interface and Internet-enabled), and the will to increase map legibility so as to maximize their value. GeoConcept products have attracted prestigious clients and are now available in several languages. The company has already sold more than 80,000 licenses to 6,000 customers in 30 countries. Some 69% of the equity is held by the founders and well-known investors including Innotec 2 and La Financière de Brienne and Galileo. GeoConcept has its head office in Paris with 60 salaried staff, a subsidiary in Switzerland, and has shareholdings in several companies in GIS-related fields.,