LAB on MEDIA and Human Experience
Moderated by Humberto Schwab, Director, Club of Amsterdam, Innovation Philosopher
With the Thought Leaders
Laurence Desarzens, urban communicator, beatmap.com
Paul F.M.J. Verschure, ICREA research professor, Technology Department, University Pompeu Fabra
Ricardo Baeza-Yates, Director, Yahoo! Research
Rudy de Waele, Founder, M-trends.org
LAB on MEDIA and Human Experience
We have an urgent need to construct via dialogue a coherent frame of meaning. Consumers need to get a grip on the driving forces that media exercise on them. Business wants to anticipate the impact of technological driving forces on media innovations and media producers want to anticipate this as quickly as possible. Above all there is an explosion of new and hybrid media and of new users-media relations. It is important to exchange meta- knowledge of experts from different fields, to draw some sketches of the real character of this phenomenon.
The underlying question is:
“What is the meaning of media innovation on the quality of the human experience?” If we talk about human experience we mean the inner- and outer experience. So cognitive technology knowledge, related fields of neuroscience and anthropology are essential in these matters.
We start from the knowledge we have about brain and computer games, television and our psychological state, Internet and communications, identity and images. We use the experience we have with the relation between media and mobility, learning, politics, power etc.
Given the ubiquity of media, the change to read and write media, the nano-technology revolution and the open source movement: we have to determine the burning questions. With different brainstorm tools we will innovate al these concepts so we can integrate these new hybrids and innovations in strong human oriented meanings and human values.Contact
Club of Amsterdam
Felix Bopp
+31-20-615 4487
lab@clubofamsterdam.com