Competitive and strategic intelligence

Two one-day seminars on competitive and strategic intelligence will take place in London, UK, on 8 March 1999, and in Amsterdam, The Netherlands, on 11 March 1999. These interactive workshops are targeted at decision makers and managers and aim to teach participants how to gather and apply intelligence and how to predict the direction their industry is taking in terms of competitiveness.

The first workshop will be entitled "Managing in a world of fuzzy intelligence: Good strategy decisions from data, assumptions and conjecture". The aim will be provide participants with the opportunity to learn about the following:

- Avoiding pitfalls in collecting and interpreting conventional data and analysis;
- Collecting useful strategic intelligence;
- Applying strategic intelligence to competitive strategy decisions in interactive exercises;
- Using scenario visualisation to explore the different futures your business may face;
- Using competitive intelligence efforts to monitor the progress of strategies and to support contingency planning.

The second workshop entitled "Business blindspots: fighting competitive sclerosis" will provide participants with the opportunity to learn how to:

- Predict industry's evolution path;
- Understand the behaviour of competitors;
- Predict significant competitive market moves;
- Pinpoint vulnerabilities in competitors;
- Knowing the importance of information;
- Identify sources of critical change in the market;
- Create pro-active intelligence for pre-emptive strategic moves.
For further information, please contact:

Infonortics Ltd
15 Market Place
Tetbury
Gloucestershire GL8 8DD
United Kingdom
Tel. +44-1666-505772; Fax +44-1666-505774
E-mail: hcollier@infonortics.com
URL: http://www.infonortics.com/(opens in new window)