Science Marketing Clinic Workshop, Valencia
23 April 2008 - 15 April 2008
Austria
Market research has shown that information needs
change as our relationships with stakeholders develop. To effectively market their capabilities and technologies, Knowledge Organizations need to use different communications mechanisms and to change message content as relationships intensify. This is particularly critical as we attempt to encourage the transition of potential business partners from prospect to customer and from client to partner. We need to have effective communications strategies, not only for different stakeholder groups, but also to help move our potential clients up the ‘Customer Loyalty Ladder”.
This workshop will help you plan and implement a persuasive campaign of marketing communications, through more effective use of websites and other interactive media, scientific publications, print and digital promotions, media coverage, key account management tactics, events, client consultation and performance evaluation programs, among others.
Y
ou may download the programme, register and book your accommodation at the following weblink: http://www.tii.org/2008Workshop_Valencia(opens in new window)
change as our relationships with stakeholders develop. To effectively market their capabilities and technologies, Knowledge Organizations need to use different communications mechanisms and to change message content as relationships intensify. This is particularly critical as we attempt to encourage the transition of potential business partners from prospect to customer and from client to partner. We need to have effective communications strategies, not only for different stakeholder groups, but also to help move our potential clients up the ‘Customer Loyalty Ladder”.
This workshop will help you plan and implement a persuasive campaign of marketing communications, through more effective use of websites and other interactive media, scientific publications, print and digital promotions, media coverage, key account management tactics, events, client consultation and performance evaluation programs, among others.
Y
ou may download the programme, register and book your accommodation at the following weblink: http://www.tii.org/2008Workshop_Valencia(opens in new window)
Keywords
Science Marketing