International Marketing of New Technologies - Technology Transfer Course
17 June 2010 - 18 June 2010
Italy
Technapoli Consortium, Seconda Università Napoli, AUTM (Association of University Technology Managers) and Technitra organize the “International Marketing of New Technologies - Technology Transfer Course”.
The two days workshop will take place in Naples on June 17-18, 2010. Courses will be given in English language by AUTM licensed instructors Jane Muir and Joseph D. Fondacaro Courses will focus on the presentation of some key marketing principles for selling technologies discovered at University (research centres, companies’ lab) and, in particular, on identifying and communicating the “Value Proposition”.
Considerable time will be spent in interactive sessions helping the participants to learn techniques for creating clear and concise technology descriptions to maximize their ability to license more technology.
The participation is free of charge. The workshop will be limited to 35 participants. Registration is required through the website www.ideam.it/corso. Entries must be received by May 31st 2010.
Contacts
Technapoli Consortium
www.ideam.it/corso
e-mail info@ideam.it
The two days workshop will take place in Naples on June 17-18, 2010. Courses will be given in English language by AUTM licensed instructors Jane Muir and Joseph D. Fondacaro Courses will focus on the presentation of some key marketing principles for selling technologies discovered at University (research centres, companies’ lab) and, in particular, on identifying and communicating the “Value Proposition”.
Considerable time will be spent in interactive sessions helping the participants to learn techniques for creating clear and concise technology descriptions to maximize their ability to license more technology.
The participation is free of charge. The workshop will be limited to 35 participants. Registration is required through the website www.ideam.it/corso. Entries must be received by May 31st 2010.
Contacts
Technapoli Consortium
www.ideam.it/corso
e-mail info@ideam.it
Keywords
Technology Transfer Management