Seminar on strategies to increase IT adoption and usage

A seminar on 'firms and consumers facing e-commerce: strategies to increase IT adoption and use' will be held from 11 to 13 September in Rimini, Italy.

The purpose of the event is to:
- review the present state of art in the field of research on diffusion, adoption and actual use of e-commerce on behalf of both firms and consumers;
- develop new ideas and strategies for increasing diffusion and usage of this technology by jointly taking into account firms' and consumers' resistance;
- set a research agenda on strategies to increase e-commerce diffusion in the European context.

The seminar is open to experts in psychology, economics, management and marketing, as well as academics conducting research in the field of e-commerce.For further information, please consult the following web address:
http://www.psice.unibo.it/Psicologia+Cesena/Eventi/ect.htm(opens in new window)