'Science marketing 2011', Rotterdam, the Netherlands
7 June 2011 - 7 June 2011
Netherlands
An event entitled 'Science marketing 2011' will take place on 7 June 2011 in Rotterdam, the Netherlands.
In a knowledge-based economy, the integration of science in society has become a complex, multi-stakeholder process. The public, politics, the market are all stakeholders, and science needs to deliver separate results on all levels and to all parties involved. From a scientific perspective, these stakeholders function as separate market parties.
This makes marketing of science intricate, but necessary. Strategies for 'science marketing' that are effective and scientifically acceptable are needed to attract new talents, enhance public acceptance of new technologies and maintain competitiveness.
The one-day conference will take place at the same time as half-day course on selling science effectively, and an expert meeting on creating joint strategies for science marketing for business and universities.For further information, please visit: http://www.sciencemarketing2011.com/(opens in new window)
In a knowledge-based economy, the integration of science in society has become a complex, multi-stakeholder process. The public, politics, the market are all stakeholders, and science needs to deliver separate results on all levels and to all parties involved. From a scientific perspective, these stakeholders function as separate market parties.
This makes marketing of science intricate, but necessary. Strategies for 'science marketing' that are effective and scientifically acceptable are needed to attract new talents, enhance public acceptance of new technologies and maintain competitiveness.
The one-day conference will take place at the same time as half-day course on selling science effectively, and an expert meeting on creating joint strategies for science marketing for business and universities.For further information, please visit: http://www.sciencemarketing2011.com/(opens in new window)